Key reasons to Switch to Optima

The Certified Rate Shopping Connection for THE HILTON GRO RMS

Real-time Cognitive Rate Intelligence Solution ensuring >99% Data Sufficiency and >98% Data Accuracy
Winner of HSMAI Europe Technology Innovation Award 2020
At least 20% Less Subscription Fee than the Current Rate Shopper + First 3 Months on Us
10,000+ Hotels Globally trust Optima for their Rate Shopping
Qualities in an Advanced Rate ShopperYour Current Rate Shopper
Stay on Top of Your Market in Just 5 Minutes with Actionable Insights
Get >99% Data Sufficiency & > 98% Accuracy with power of AI
Track Member Rates Across Channels
(Mobile, Meta, Member & Market - including 400+ Brand.coms)
Optimize your pricing strategy for every room/rate plan with Automated Mapping
Demand Forecasts for next 75 days
Get Airbnb Pricing and Supply insights
Detailed and Lite Excel Report Formats
365 Days On-Demand Reports
Identify dates that Yield Better
GDS RatesCharged ExtraIncluded

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What are other Hilton Properties Saying about Optima?

Why should you Switch to Optima?

MarketDRONE Narratives
Stay on top of intra-day rate changes with AI/ ML powered Actionable Insights processed from Distribution, Parity, Events & Rate Shopping data.
Save 20% time everyday and increase RevPar by 10+ %
Get data you can trust with DataSURE – Industry’s First (Machine Learning Driven Data Quality Framework)
Automated Mapping
Automated mapping helps you setup & compare similar room and rate categories of your hotel vis-à-vis your competition. Use customized filters for a like to like comparison.
4M Dominance
Track rates across direct and indrect channels – Mobile, Meta, Member, Market (POS). Post CoVid, we have seen almost a 150% increase in shopping across these M’s.
Demand Forecasting
Be on top of Demand trends. Optima is now integrated with Demand-AI and showcases Demand Index (0-100) at city level for next 75 Days
Airbnb Pricing and Supply Insights
Tap the information on Airbnb supply across your markets for effective rate decision making
Market Compression Indicator
Highlights dates that can yield better due to supply in the market going down
Advanced Support
Hybrid support model including Onshore & Offshore. Dedicated Implementation, Support & Account Management team. 24×7 monitoring with fastest SLAs
Lightning Refresh
Get 100% real-time data

Ready to Switch to Optima?

Get Onboarded within 48 hours

Have more questions?

Talk to our Rate Shopping Expert

We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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