Key reasons to Switch to Optima
The Certified Rate Shopping Connection for THE HILTON GRO RMS
FAST & ACCURATE
Real-time Cognitive Rate Intelligence Solution ensuring >99% Data Sufficiency and >98% Data Accuracy
Winner of HSMAI Europe Technology Innovation Award 2020
At least 20% Less Subscription Fee than the Current Rate Shopper + First 3 Months on Us
10,000+ Hotels Globally trust Optima for their Rate Shopping
|Qualities in an Advanced Rate Shopper||Your Current Rate Shopper|
|Stay on Top of Your Market in Just 5 Minutes with Actionable Insights||❌||✓|
|Get >99% Data Sufficiency & > 98% Accuracy with power of AI||❌||✓|
|Track Member Rates Across Channels|
(Mobile, Meta, Member & Market - including 400+ Brand.coms)
|Optimize your pricing strategy for every room/rate plan with Automated Mapping||❌||✓|
|Demand Forecasts for next 75 days||❌||✓|
|Get Airbnb Pricing and Supply insights||❌||✓|
|Detailed and Lite Excel Report Formats||❌||✓|
|365 Days On-Demand Reports||❌||✓|
|Identify dates that Yield Better||❌||✓|
|GDS Rates||Charged Extra||Included|
Have More Questions?
Talk to our Rate Shopping Expert
What are other Hilton Properties Saying about Optima?
We have been using Optima for about a year now and find it much better than the tool we had before. We are able to keep a better pulse on our competitive set rate changes with the use of MarketDRONE and receiving real-time updates on both our browser and mobile
- Homewood Suites Palm Beach Gardens, FL
Why should you Switch to Optima?
Stay on top of intra-day rate changes with AI/ ML powered Actionable Insights processed from Distribution, Parity, Events & Rate Shopping data.
Save 20% time everyday and increase RevPar by 10+ %
Get data you can trust with DataSURE – Industry’s First (Machine Learning Driven Data Quality Framework)
Automated mapping helps you setup & compare similar room and rate categories of your hotel vis-à-vis your competition. Use customized filters for a like to like comparison.
Track rates across direct and indrect channels – Mobile, Meta, Member, Market (POS). Post CoVid, we have seen almost a 150% increase in shopping across these M’s.
Be on top of Demand trends. Optima is now integrated with Demand-AI and showcases Demand Index (0-100) at city level for next 75 Days
Airbnb Pricing and Supply Insights
Tap the information on Airbnb supply across your markets for effective rate decision making
Market Compression Indicator
Highlights dates that can yield better due to supply in the market going down
Hybrid support model including Onshore & Offshore. Dedicated Implementation, Support & Account Management team. 24×7 monitoring with fastest SLAs
Get 100% real-time data