Hotel marketing strategies

November 2024 Monthly Hotel Digital Marketing Updates

AI, Ads, and Analytics: November 2024 Hotel Digital Marketing Insights

November 15, 2024

Blog

The digital marketing landscape is evolving at a rapid pace, and staying ahead of the curve has never been more important for hoteliers. From AI-driven advertising innovations to...

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Smarter PPC for Hotels AI-Driven Keyword Optimization

AI-Enhanced Keyword Selection for Hotels: Unlocking Smarter PPC Campaigns

November 10, 2024

Blog

Managing PPC campaigns for hotels is no small feat. Between analyzing search trends, filtering irrelevant traffic, and predicting traveler intent, the process can quickly become...

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How Travel Feeds in Search Ads Boost Hotel Bookings

Google Expands Travel Feeds in Search Ads: What This Means for Hotels

October 22, 2024

Blog

As the travel landscape continues to evolve, so do the tools available to help connect travelers with their ideal accommodations. Google has recently expanded its Travel Feeds...

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Staying Ahead with Key Digital Marketing Updates for Hotels | October 2024

October 21, 2024

Blog

As we approach the final quarter of 2024, the digital marketing landscape continues to transform rapidly. Major platforms like Google, Meta, TikTok, LinkedIn, and Pinterest are...

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Google Analytics 4 Realtime Pages Tracking Feature

Increase Hotel Bookings Using GA4’s New Realtime Pages Tracking Feature

October 21, 2024

Blog

In today’s digital landscape, real-time data is critical for understanding and improving website performance. Google Analytics 4 (GA4) has introduced an exciting new...

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A Hotelier’s Guide to Confidential Data Matching for Advertising

Simpler Data Privacy for Advertisers with Confidential Matching: What Hoteliers Need to Know

September 13, 2024

Blog

In an ever-evolving digital landscape, where privacy concerns and regulatory requirements are shaping how businesses interact with customer data, hoteliers, like many other...

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Staying Ahead with Key Digital Marketing Updates for Hotels | August 2024

August 5, 2024

Blog

The digital marketing landscape is as dynamic as your hotel's occupancy rates. With Google's cookie conundrum, AI's rapid evolution, and constant platform updates, it can be tough...

The Cookie Crumbles: A Hotelier’s Guide to Navigating the Cookieless Digital Advertising Landscape

August 2, 2024

Blog

The digital advertising world has been in a state of flux for some time now, with privacy concerns and regulatory changes reshaping the landscape. The recent announcement by...

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Google Ads Revamps Query Matching - What hoteliers must note

Google Ads Revamps Query Matching: What Hoteliers Need to Know

July 1, 2024

Blog

Google Ads, the ever-evolving platform for digital marketers, has recently rolled out significant changes to its query matching functionality. If you're in the hotel marketing...

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Digital Marketing Strategies for Hotels in Indonesia

June 26, 2024

Blog

Imagine a high-intent traveler in New York scrolling through Instagram. Suddenly, they see an ad showcasing your hotel's infinity pool overlooking the lush Ubud rice terraces or...

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Tobias Baumann

Director Sales & Marketing

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