HEDNA (Hotel Electronic Distribution Network Association)

HEDNA is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.hedna.org


HSMAI (The Hospitality Sales & Marketing Association International)

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners. As the industry’s leading advocate for intelligent, sustainable hotel revenue growth, HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Revenue Optimization Conference, Digital Marketing Strategy Conference, and Adrian Awards. For more, visit https://hsmaiasia.org


  • Membership Type: Ruby Membership, please refer this link – https://americas.hsmai.org/membership/organizational-membership-benefits/
  • Members:
    • Mr. Chinmai Sharma, President – Distribution (U.S.)
    • Mr. Dave Kolankarai, Senior Vice President (U.S.)
    • Mr. Mudasser Tariq, Vice President (India)
    • Mr. Nanak Banerjee, Vice President (Canada)
    • Mr. Miki Gulati, Associate VP (U.S.)
    • Mr. Martin Elek, Associate VP (U.S.)
    • Mr. Nicolas Connelly, Associate VP (U.S.)
    • Mr. Austin Lopez, Senior Manager (U.S.)


  • Membership Type: Ruby Membership
  • Member in the Board: Mark Haywood, Customer and Distribution Advisory Board, HSMAI Europe
  • Other Team Members:
    • Fritz Muller, AVP (DACH & Spain)
    • Christiane Sieveking, AVP (Scandinavia)
    • Maarten Edelman, AVP & BCV Specialist (Europe)
    • Sarah Murphy, Head of Account Management (Europe)
    • Pablo Martinez, AVP Customer Success
    • Marte Berge, Sr. Manager Customer Success
    • Sara De Urrutia, Sr. Manager Customer Success
    • Marianna Gelardi, Sr. Manager Account Management

European Tour Operators Association (ETOA)

ETOA is the trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses. Over 1100 members include tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.


The American Car Rental Association (ACRA)

The American Car Rental Association is a formal trade organization based in Long Lake, New York, composed of rental car companies, that advocates and lobbies on behalf of the car rental industry with elected officials and consumer advocates at the federal, state and local levels of government.

Discover Ferries

Discover Ferries is an industry body representing 13 ferry operators in the UK, Ireland and the British Isles operating more than 80 routes. Its role is to promote ferry travel and ferry holidays and to campaign on behalf of its members and in the interests of ferry travelers.


We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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