Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Google Ads Enhances Budget Efficiency with Automatic Pauses Hey hotel marketers! Starting March 11, Google Ads is implementing a new policy that's all about boosting your campaign's budget efficiency. Ad groups created at least 13 months ago with no impressions in the past year will automatically be paused. This rollout, expected to complete by April 30, aims to streamline your advertising efforts and ensure your budget is used effectively. Understanding the Automatic Pause...

In the ever-changing hospitality business landscape, effective hotel channel management has emerged as a game changer for hotels looking to maximize their web presence, increase bookings, and boost overall income. The correct channel manager not only simplifies room inventory distribution across various web platforms but also plays an important role in building a hotel's success narrative. In this blog, we will look at how channel management has transformed hotels, showcasing...

Nowadays, most people look for hotels and other amenities that they offer. With a smart hotel web marketing strategy, you can approach all of these potential guests and establish a devoted consumer base for your company. The guest's trip begins when they discover your hotel using metasearch engines, social media, or organic search engines including Google and Yahoo. Being present on these platforms is more vital than ever. Also, this is why hotel digital marketing plans sh...

Google’s recent announcement revealing the discontinuation of its CPA bidding (commission-based bidding) model for Hotel Ads has caused a stir in the hospitality industry. This is a wake-up alarm for all the revenue managers to buckle up and revisit our metasearch strategies. At first glance, this seemed like disappointing news and made us raise our eyebrows. After all, Metasearch has demonstrated its effectiveness in driving quality traffic and conversions. But hold your ...

Hello, hotel marketers! Exciting news from Google Maps – they're experimenting with large language models (LLM) to revolutionize how users discover places, including hotels. This AI integration promises to transform Google Maps from a simple navigation tool into a sophisticated discovery platform. The Power of Generative AI in Google Maps Google's integration of generative AI into Maps is set to answer queries more intuitively, offering recommendations for restaurants, shop...

Attention, hotel marketers! Google is rolling out a new Sensitive Events policy for its AdMob and AdSense Program Policies this February. Let's unpack what this means and why it's crucial for your hotel's digital strategy. Understanding AdSense & AdMob AdMob: AdMob is a mobile advertising platform designed specifically for app developers. It's a part of Google's vast advertising ecosystem. With AdMob, app developers can monetize their mobile apps by displaying in-ap...

As hoteliers, staying ahead of the curve in identifying emerging tourist destinations is crucial for strategic growth. One such hidden gem that has recently been making waves in the tourism industry is Ajman. This small yet vibrant emirate in the United Arab Emirates is witnessing a remarkable surge in tourist demand, presenting a golden opportunity for hoteliers in revenue management, distribution, and marketing. What's New in Ajman? Ajman's Impressive Growth i...

Are you looking to streamline your Google Ads campaigns in 2024? Google Ads offers several shortcuts and features that can save you time and enhance your campaign results. Let’s dive into these time-saving tools and why they’re essential for your hotel's digital strategy. Google Ads Shortcuts: A Time-Saver for Hotel Marketers Remove Duplicate Keywords Over time, it’s easy to accumulate duplicate keywords in your Google Ads account, especially with changes in accoun...

In 2023, the online travel industry emerged from the post-pandemic lull, surpassing 2019 levels and signaling a robust recovery. Anticipated to witness a 25% growth in revenue, this resurgence was notably fueled by a robust recovery in the Asia Pacific region, surpassing initial expectations. The growth narrative is distinctly led by booking platforms catering to the Asia-Pacific market, with names like Trip.com, TBO.com, and Rehlat exhibiting some of the most impressive g...