Our Blogs
What is Hospitality Management? Why is it Important?
August 1, 2023
Blog
Hospitality is an age-old concept that revolves around creating memorable experiences for guests, ensuring their comfort, and leaving a lasting positive impression. In the fast-paced and ever-evolving world, the art of hospitality has transformed into a structured discipline known as "Hospitality Management." However, to master the art of hotel management in age of technology, it is important to understand its true essence, its relevance in modern times, and the pivotal role ...
Read More 5 likesHas 'The Swiftie Fever' Opened New Travel Avenues In the U.S.
August 1, 2023
Blog
In this high-profile music-pandemic world, the global music industry is experiencing a resurgence, with high-profile tours making a powerful comeback. Pop icons like Taylor Swift and Beyoncé are no longer just entertainment figures – they are economic phenomena capable of significantly influencing consumption patterns in the cities they choose to tour. This article explores how pop culture, particularly these can’t-miss tours, along with the rise of “set jetting,” have and wi...
Read More 5 likesHow to Make Technology Partnerships Successful for Hotels
July 21, 2023
Blog
In today's fast-paced world, hoteliers face a myriad of challenges in managing their operations efficiently while ensuring exceptional guest experiences. However, there is a solution at hand – strategic technological partnerships. These collaborations offer innovative solutions that streamline processes, boost efficiency, and ultimately make life easier for hoteliers.
But to truly understand the transformative power of technological collaborations in the hospital...
Read More 7 likesAI and Machine Learning – Who Will Lead the Change and What Will it Look Like?
July 20, 2023
Blog
In this rapidly evolving technological era, AI and Machine Learning (ML) are reshaping industries and revolutionizing the way we live, work, and interact. The hotel and travel industry, in particular, is undergoing a profound transformation, driven by the potential of these cutting-edge technologies. These cutting-edge technologies are reshaping the way hotels and travel companies operate, enabling them to deliver personalized experiences, optimize revenue management, and str...
Read More 7 likesLarge Hotel Chains Can Move Fast Too: 10 Ideas To Implement Today
July 18, 2023
Blog
The travel industry is an ever-evolving sector, constantly shaped by technological advancements and changing consumer preferences. For big hotel chains, with their global presence and abundant resources, staying ahead in this dynamic landscape requires adaptation and embracing new strategies.
So, how can big hotel chains optimize their businesses to ensure future success?
Well, the solution lies in clear focus on key areas such as distribution strategies, sust...
Read More 5 likesThe Basics of Distribution for Hotel Chains
July 18, 2023
Blog
Welcome to the digital era, where big hotel chains face the exhilarating challenge of crafting a distribution strategy that caters to the needs of modern consumers. However, an effective distribution strategy can skyrocket profitability for big hotels.
However, before we talk about the strategies for success, let us dive into the obstacles these chains encounter.
The Digital Marketplace: Where the Battle Begins
As the world becomes increasingly digital, b...
Read More 5 likesSupercharging Hotel Bookings: The Game-Changing Benefits of Metasearch Marketing
July 18, 2023
Blog
In the ever-evolving world of travel marketing, metasearch has emerged as a game-changing tool for hotel chains. It provides travelers with a platform to compare hotel prices and options, making it an essential resource for those who have narrowed down their travel plans and are ready to book.
Not only does metasearch drive additional qualified traffic, but it also boasts high conversion rates. What's more, it holds the promise of being a critical channel in the ...
Read More 5 likesThe Tech-Stack Needed by OTAs to Scale Your BI Capabilities
July 17, 2023
Blog
In the highly competitive world of Online Travel Agencies (OTAs), the ability to extract actionable insights from vast volumes of data is crucial for achieving sustained success. With the exponential growth of digital transactions, OTAs face the challenge of efficiently managing and leveraging data to drive business intelligence.
However, to overcome these challenges, OTAs can implement effective strategies to improve business intelligence in high volumes, focusi...
Read More 5 likesThe Future of Rate Parity in the Hospitality Industry
July 17, 2023
Blog
In the dynamic hospitality landscape, maintaining rate parity remains a critical concern for the hoteliers. What is rate parity? Nothing but the practice of selling equal rates across all distribution channels, including direct booking websites, OTAs, and offline sales channels.
Rate parity is key to ensuring fair competition as it guarantees that consumers receive consistent pricing, regardless of the channel through which they book. However, hoteliers must over...
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