Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Content is the key to effective and targeted communication from the industry's end to the customer in today's hospitality landscape. Content is a lot more dynamic now and has reignited as one of the key revenue drivers for any hotel in the industry. For example, 51% of travelers in the U.S.A. spend around seven days before a trip conducting research. You will most likely lose a conversion if they aren't greeted with fresh content about your hotel and notice a content disparit...

As the pandemic gradually creeps out, travel is making a strong comeback. But this comeback brought about monumental changes in guest behavior and booking inspiration. Post pandemic, hoteliers were simply playing catch up to meet the ever-evolving demands of the ‘changed’ customer. But what ‘changed’? How has the general traveler behavior and booking mentality changed since the world came out of its quarantined walls? The change is quite significant, and cannot be brush...

Occupancy rate refers to the percentage of available units in a building or facility that are currently occupied by tenants or users. It is commonly used in the real estate industry to measure the level of demand for a particular property or market. A high occupancy rate is generally considered to be a positive sign for property owners, as it indicates strong demand for their units and the potential for higher rental income. Conversely, a low occupancy rate may indicate th...

RevPAR stands for Revenue Per Available Room, which is a key performance metric used in the hotel industry to evaluate a hotel's financial performance. RevPAR is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The formula for calculating RevPAR is as follows: RevPAR = ADR x Occupancy Rate For example, if a hotel has an ADR of $150 and an occupancy rate of 80%, the RevPAR would be $120 ($150 x 0.80 = $120). This means that on a...

Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks, or bowling. This was a story of a lot of people, who strived to have a good work-life balance. Even when people such as the one in our example planned their vacations, they were more on the lines of discovering a new place an...

With the increased usage of mobile, as well as travelers looking for more options the travel industry is now witnessing a shift in consumer behavior, with travelers looking for better deals for more exclusive destinations. While looking for these exclusive destinations, travelers expect seamless experiences from the minute they book, till the time they check out and while OTAs have been a critical partner in solving for distribution, destination properties that are targeti...

In today's world, when customers rely on online travel agencies (OTAs) to make hotel bookings, it is crucial for hotels to have accurate, complete, and engaging content on OTAs to improve their conversion rates. Unfortunately, many hotels lack the time, resources, and automation tools to keep their content up-to-date across multiple channels, leading to inaccurate and outdated information. This can have a significant impact on a hotel's reputation, bookings, and search result...

The hospitality industry is a diverse and complex landscape. One of the most important aspects of this industry is distribution, which refers to the process of getting hotel inventory to consumers through various channels. With the rise of online travel agencies (OTAs), hoteliers must navigate a complex distribution landscape to maximize their revenue and reach as many potential guests as possible. Why do hotels use third-party distribution channels? Increased Exposur...

RevPAR stands for Revenue per Available Room, which is a crucial metric used in the hospitality and tourism industry. RevPAR is a performance indicator that measures a hotel's ability to fill its available rooms and generate revenue from them. What is RevPAR ? RevPAR stands for Revenue Per Available Room. It is a widely used metric in the hotel industry that measures the average revenue earned per available room over a specific period of time. RevPAR is calculated by dividi...