Our Blogs

How Can Scoring Content Help Hotels Drive More Bookings
September 20, 2022
Blog
We all understand the importance of content in today’s digital world. It is what helps us establish a better understanding of the product and then make more informed decisions. As the world came out of the pandemic, guests became more aware about hotel amenities and policies — as volatility forced a lot of travelers to have flexible plans. General property information, photographs, room features, and available amenities — anything that informs a customer about an establish...
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New Data Sources To Help Commercial Teams Make Better Decisions
September 20, 2022
Blog
Hotel revenue managers and commercial teams rely on data increasingly amidst increasing volatility to make better decisions that can help in generating revenue. The need for data continues to evolve and increase as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hoteliers. For starters, they can understand what’s working for them and what isn't to improve their guest experience, boost customer loyalty, pr...
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Hotel Online Bookings Can Be More Profitable
September 20, 2022
Blog
The people are tired of the pandemic, and so are the hoteliers. However, the pandemic did bless the hotel industry with something valuable: a hike in direct online hotel booking. With more searches initiating from personal hand-held devices, metasearch are getting a lion share of searches allowing customers to explore multiple brands with a few clicks However, the rules of online hotel booking have changed quite a bit, and you need to understand the market to ...
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Bridging Silos in Commercial Teams Post Pandemic
August 25, 2022
Blog
The 2020 pandemic has affected the world in more than one way, especially in terms of communication within a business setting. The world saw a complete halt in effective collaborations, and people were more disconnected than ever. Teams that generally worked relatively harmoniously in person were left at the mercy of zoom and emails. In fact, between 2019 and 2020, Professor Tiona W. Zuzul at the Harvard Business School, along with 11 other researchers, studied o...
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Data Transparency: The New Way to Collaborate in Commercial Teams
August 25, 2022
Blog
The pandemic changed the way we interacted with one another and more importantly, altered the way we collaborated in a business setting. Over the years, data has become extremely vital due to its contribution in helping businesses stay on top. They can monitor and record KPIs and thus, boost business performance. However, most people did not anticipate how quickly it would become the basis of collaboration across different stakeholders in a particular organizatio...
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Are Middle East Hoteliers Ready for the Next Big Shift?
July 18, 2022
Blog
People traveling abroad on leisure or business often prefer an experiential visit rather than solely staying at a property. In this regard, the Middle East is currently a highly attractive destination owing to the several experiences it has to offer. Dubai for instance, recently saw exceptionally high volumes of travel owing to the Expo 2020 event which garnered global attention. Despite its conclusion, the Middle East is not done with its share of globally impor...
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Artificial Intelligence in the Hospitality Industry : The Future
July 13, 2022
Blog
Artificial Intelligence in the Hospitality Industry - Planning a trip is always fascinating but making it perfect is always cumbersome. Nowadays, travelers do not weigh money against memories, they do not mind paying more for creating unforgettable memories. Even though technology has made it simpler to find details about destinations, read reviews, check property images, the overload of information has made decision making more complex. On top of it, being stuck be...
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What is Engage-AI? What are the benefits of using Engage-AI?
July 7, 2022
Blog
What is Engage-AI? | How is Engage-AI built? | What is Engage-AI used for? | What are the benefits of using Engage-AI? | How soon can it start working for me? Travel experience business is high touch as no two travelers are the same. Travelers often have multiple questions pertaining to their hotel stay. These questions are intended to help them understand how to optimize their stay experience. Plans are made based on information that is known to them. Often...
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Enjoy Greater Conversions by Offering Mobile Rates to your Prospective Customers
June 30, 2022
Blog
Mobility – Perhaps the biggest buzzword in the last couple of years, fast-paced lifestyles have prompted the need for most people to ditch computers and switch to Mobile devices for internet access. As per May 2022 data sourced from Statcounter, a whopping 59.02% of the Internet traffic comes from mobile devices as compared to 38.65% from Desktops. This heightened demand for mobility opens up new marketing avenues for businesses in the travel and hospitality s...
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