Blog - Page 4 of 46

The End of CPA Bidding In Hotel Ads & What Hotels Need To Do Now

Is Google Killing Your Hotel Revenue? The End of CPA Bidding and What You MUST Do Now

February 13, 2024

Blog

Google’s recent announcement revealing the discontinuation of its CPA bidding (commission-based bidding) model for Hotel Ads has caused a stir in the hospitality industry. This...

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Google Experiments with Generative AI in Maps

Google Maps' Generative AI Integration: A New Frontier for Hotel Discovery

January 31, 2024

Blog

Hello, hotel marketers! Exciting news from Google Maps – they're experimenting with large language models (LLM) to revolutionize how users discover places, including hotels....

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Navigating Google's New Sensitive Events Policy A Hotelier's Guide

Google Tightens Policies on Sensitive Events in AdMob & AdSense: Implications for Hoteliers

January 22, 2024

Blog

Attention, hotel marketers! Google is rolling out a new Sensitive Events policy for its AdMob and AdSense Program Policies this February. Let's unpack what this means and why it's...

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Why Hoteliers should care about the Rising Demand for Ajman

The Rise of Ajman: Your Next Hotel Opportunity in Middle East

January 7, 2024

Blog

As hoteliers, staying ahead of the curve in identifying emerging tourist destinations is crucial for strategic growth. One such hidden gem that has recently been making waves in...

Google Ads Shortcuts: A Hotelier's Guide to Efficient Marketing

January 7, 2024

Blog

Are you looking to streamline your Google Ads campaigns in 2024? Google Ads offers several shortcuts and features that can save you time and enhance your campaign results. Let’s...

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Mastering OTA Dynamics A Guide for Hoteliers in UAE

Regional Challengers vs. Global Titans: OTAs Shaping the Booking Landscape in UAE

January 2, 2024

Blog

In 2023, the online travel industry emerged from the post-pandemic lull, surpassing 2019 levels and signaling a robust recovery. Anticipated to witness a 25% growth in revenue,...

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The Road to Success in UAE's Hospitality Industry 5 Key Approaches

5 Strategies for Success in the UAE Hospitality Industry

January 1, 2024

Blog

The UAE's hospitality landscape is dynamic and diverse, offering immense opportunities for growth. Understanding this diversity is not just interesting; it's essential for your...

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Key Trends in Digital Media Monetization for Hotels

Year in a Review: Key Digital Media Monetization for Hotels Trends that Shaped 2023

December 20, 2023

Blog

Hey hotel marketers! As we bid farewell to 2023, let's look back at the key trends in digital media monetization that have reshaped our industry. From brand safety to the rise of...

Google Ads Makes YouTube Reservation Campaigns Easier for Hoteliers

December 20, 2023

Blog

Hey hotel marketers! Google Ads just made setting up reservation video campaigns on YouTube a whole lot simpler. This update is a game-changer for hotels looking to boost their...

Google Ads' Shift in Hybrid Multicall Requests and Its Impact on Hotel Marketing

December 19, 2023

Blog

Attention, hotel marketers! Big news from Google Ads – starting January 2024, they're putting a stop to responding to multicall requests within hybrid setups. This move is part...

Category: Blog

Is Google Killing Your Hotel Revenue? The End of CPA Bidding and What You MUST Do Now

Google Maps' Generative AI Integration: A New Frontier for Hotel Discovery

Google Tightens Policies on Sensitive Events in AdMob & AdSense: Implications for Hoteliers

The Rise of Ajman: Your Next Hotel Opportunity in Middle East

Google Ads Shortcuts: A Hotelier's Guide to Efficient Marketing

Regional Challengers vs. Global Titans: OTAs Shaping the Booking Landscape in UAE

5 Strategies for Success in the UAE Hospitality Industry

Year in a Review: Key Digital Media Monetization for Hotels Trends that Shaped 2023

Google Ads Makes YouTube Reservation Campaigns Easier for Hoteliers

Google Ads' Shift in Hybrid Multicall Requests and Its Impact on Hotel Marketing

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Tobias Baumann

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