Hotel marketing strategies

Google Ads Introduces AI-Generated Images

Google Ads' New Creative Capabilities: What Hoteliers Need to Know

February 20, 2025

Blog

As the digital landscape evolves, so does the way hotels connect with travelers. Google Ads has introduced powerful new creative capabilities that leverage AI-driven image...

Mastering Smart Bidding in Google Ads: A Guide for Hotel Marketers

January 31, 2025

Blog

Maximize Direct Bookings with Smart Bidding Imagine running hotel campaigns where bids adjust automatically to attract the right traveler at the right time. That’s the power...

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Google’s Meridian Brings AI-Driven Insights to Hotel Marketing

Meridian by Google: Unlocking Smarter Hotel Marketing Decisions

January 30, 2025

Blog

Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian...

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Performance Max Just Got Smarter: What It Means for Hotel Marketers

January 24, 2025

Blog

In the highly competitive hospitality industry, digital marketing strategies need to be agile and data-driven. Google Ads is introducing new Performance Max updates that provide...

Paid Media Marketing in 2025: 7 Changes Hotel Marketers Should Make

January 3, 2025

Blog

Hotel marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and...

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Boost Bookings with Microsoft’s New Multi-Format Ad Campaigns

Boost Hotel Bookings with Microsoft’s New Multi-Format Ad Campaigns

December 29, 2024

Blog

In the ever-competitive travel and hospitality industry, efficient ad management can be the key to boosting bookings and enhancing brand presence. Microsoft Ads' latest launch of...

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Top Google Ads Innovations 2024 for Hotel Marketing

A Look Back At Google Ads Top Innovations in 2024: A Guide for Hotel Marketers

December 5, 2024

Blog

2024 has been a transformative year for digital marketing, with Google Ads rolling out groundbreaking features tailored to elevate advertising performance. For hotel marketers,...

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How Hotels Can Boost Google Ads Performance with Copycat

Unlocking the Power of AI-Generated Google Ads for Hotels with Copycat

November 28, 2024

Blog

In the highly competitive world of hospitality, standing out in Google Search Ads can be the difference between an empty lobby and a fully booked hotel. However, creating ad copy...

No Maps, No Listings: Google’s Hotel Search Test in EU Explained

November 27, 2024

Blog

Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. The experiment replaces detailed search features like maps and hotel...

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Kamat Hotels (India) Limited Selects RateGain’s Demand Booster to Power Direct Bookings and Drive Customer Acquisition

November 26, 2024

Press Release

Noida, 26th November 2024: RateGain, a global leader in AI-powered SaaS solutions for the travel and hospitality industry, today announced a strategic partnership with Kamat...

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