Boost Hotel Bookings with Microsoft’s New Multi-Format Ad Campaigns

In the ever-competitive travel and hospitality industry, efficient ad management can be the key to boosting bookings and enhancing brand presence. Microsoft Ads’ latest launch of multi-format campaigns for Audience Ads promises to simplify campaign strategies, combining native, display, and video ad formats into a single campaign—saving hotel marketers valuable time, improving efficiency, and maximizing ROI by reducing redundant efforts and enabling cohesive budget management.

Here’s how this innovation can make a difference for your hotel’s marketing strategy:

A Unified Solution for Ad Management

For hotel marketers, managing multiple ad formats has always been a time-consuming task. Multi-format campaigns eliminate this complexity by integrating native, display, and video ads into a single campaign, streamlining both budget management and ad strategy.

Taking a cue from the success of Google’s Performance Max campaigns, Microsoft’s multi-format campaigns are now globally available as the default option for creating Audience ads. This update empowers hotel advertisers to:

1. Manage ads across different formats seamlessly: No need to create separate campaigns for native, display, and video ads—one campaign does it all.
2. Simplify budget management: Allocate and optimize budgets across ad formats within a single campaign, ensuring efficient spend.
3. Maintain flexibility: Separate campaigns for individual ad formats are still an option, allowing marketers to align strategies with specific business goals.

Key Benefits for Hotels

For hotel marketers aiming to maximize their reach and drive bookings, here’s why Microsoft’s multi-format campaigns are worth exploring:

1. Streamlined Campaign Management: Reduce the time spent setting up multiple campaigns for different ad types. Now, manage everything from room promotions to special packages across native, display, and video ads with a unified approach.
2. Cost-Efficiency for Small Budgets: Smaller properties or boutique hotels can make the most of their limited budgets by creating one comprehensive campaign instead of three separate ones.
3. Consistent Messaging Across Channels: Ensure cohesive storytelling by delivering consistent creative across multiple ad formats without the complexities of handling separate campaigns.

How to Set Up Multi-Format Campaigns

Following these steps can lead to better campaign efficiency by centralizing ad management and reducing the complexity of handling separate campaigns for each format.

Getting started with multi-format campaigns is simple. Follow these steps:

1. Select Your Campaign Objective

   

   Choose from goals like driving conversions, generating leads, or building brand awareness.

2. Pick ‘Audience’ as Your Campaign Type

   

   This ensures access to Microsoft’s multi-format capabilities.

3. Choose Your Ad Formats

   

   Depending on your assets and campaign goals, select one, two, or all three formats (native, display, and video).

   After setting up your first ad format, use the options to add additional formats seamlessly within the same campaign.

   

4. Complete Campaign Settings

   Finalize the process by setting up targeting options, budgets, bid strategies, and ad group preferences.

Powerful Tool for Hospitality Marketing

Microsoft Ads’ multi-format campaigns reflect a forward-thinking approach that caters to the needs of modern advertisers, providing a cost-effective and streamlined solution for engaging with audiences. For hotels eager to enhance their digital marketing efforts, this update offers a smarter way to drive bookings and boost brand awareness.

This innovation is particularly impactful for hotel marketers striving to:

1. Optimize their ad spend while managing multiple formats from a single dashboard.
2. Reach travelers across diverse touchpoints like display ads on travel sites, native content on news platforms, and engaging video ads on social media.
3. Maintain consistency in messaging to create a cohesive brand experience for potential guests.

For instance, a luxury resort could use multi-format campaigns to promote a seasonal package. A video ad might highlight breathtaking visuals of the property’s amenities, a native ad could blend into travel blog content with details about exclusive offers, and display ads could retarget visitors who previously explored room options—all within one unified campaign.

Microsoft Ads’ multi-format campaigns reflect a forward-thinking approach that caters to the needs of modern advertisers, providing a cost-effective and streamlined solution for engaging with audiences. For hotels eager to enhance their digital marketing efforts, this update offers a smarter way to drive bookings and boost brand awareness.

What’s Next for Your Hotel’s Digital Strategy?

As 2025 approaches, it’s time to explore new ways to optimize your advertising. Will your hotel be among the first to embrace the power of multi-format campaigns? Give it a try and take your marketing to the next level.