Blog - RateGain

Hotel PPC Made Easy: Mastering Smart Bidding for More Bookings

Mastering Smart Bidding in Google Ads: A Guide for Hotel Marketers

January 31, 2025

Blog

Maximize Direct Bookings with Smart Bidding Imagine running hotel campaigns where bids adjust automatically to attract the right traveler at the right time. That’s the power...

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How AI is Transforming Competitive Pricing Intelligence for OTAs & Travel Businesses

January 30, 2025

Blog

The Online Travel Agency (OTA) industry is fiercely competitive, with businesses constantly battling for price advantage, customer acquisition, and revenue maximization. As...

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Google’s Meridian Brings AI-Driven Insights to Hotel Marketing

Meridian by Google: Unlocking Smarter Hotel Marketing Decisions

January 30, 2025

Blog

Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian...

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Performance Max Just Got Smarter: What It Means for Hotel Marketers

January 24, 2025

Blog

In the highly competitive hospitality industry, digital marketing strategies need to be agile and data-driven. Google Ads is introducing new Performance Max updates that provide...

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Why Speed in Pricing Decisions is Critical for OTA Success

January 20, 2025

Blog

The Hidden Cost of Delayed Pricing Decisions: Why Speed is the New Currency for OTA Success In the fast-paced, fiercely competitive world of online travel agencies (OTAs),...

From Data Overload to Strategic Brilliance: How AI is Transforming Revenue Management

January 17, 2025

Blog

The hospitality industry is at a pivotal moment. Rapid technological advancements, fluctuating demand patterns, and increasing competition have transformed the role of the Revenue...

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Rethinking Paid Media for Hotels: Top Trends to Watch in 2025

Paid Media Marketing in 2025: 7 Changes Hotel Marketers Should Make

January 3, 2025

Blog

Hotel marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and...

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Boost Bookings with Microsoft’s New Multi-Format Ad Campaigns

Boost Hotel Bookings with Microsoft’s New Multi-Format Ad Campaigns

December 29, 2024

Blog

In the ever-competitive travel and hospitality industry, efficient ad management can be the key to boosting bookings and enhancing brand presence. Microsoft Ads' latest launch of...

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How to Boost Your Bookings with Mobile Promotions on Expedia

Maximize Your Reach & Boost Bookings with Mobile Promotions on Expedia

December 9, 2024

Blog

Mobile devices dominate travel bookings, and Expedia’s mobile app has hit record-breaking usage in 2023. Don’t miss out on this growing trend—tap into the power of mobile...

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Top Google Ads Innovations 2024 for Hotel Marketing

A Look Back At Google Ads Top Innovations in 2024: A Guide for Hotel Marketers

December 5, 2024

Blog

2024 has been a transformative year for digital marketing, with Google Ads rolling out groundbreaking features tailored to elevate advertising performance. For hotel marketers,...

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