Picture Reviews

‘A Thousand Words’: Why Great Visuals Speak Directly, Fluently and Effortlessly

The discerning global traveler uses a plethora of tools, accesses multiple platforms, and works with a complex mix of vendors to discover the best travel experience. Great images are an indispensable value-add for the hotelier, adding flesh-and-blood to their customer ‘attraction, retention, and loyalty’ game-plan.

Yield management

Yield Management in Hospitality – Important for Efficient Revenue Management Strategy

Hotels using yield-management practices confirm having gained a sizeable increase in revenue with minimal investment. For this approach to truly work, a yield manager/revenue manager must have a dedicated staff for research and analysis of the required data and a strong tool to provide right insights and actionable.