Yield management

Yield Management in Hospitality – Important for Efficient Revenue Management Strategy

Hotels using yield-management practices confirm having gained a sizeable increase in revenue with minimal investment. For this approach to truly work, a yield manager/revenue manager must have a dedicated staff for research and analysis of the required data and a strong tool to provide right insights and actionable.

Hotel loyalty program hotel guest sentiment guest feedback

5 Effective Ways Hotels Could Conduct Guest Surveys and Loyalty Programs

For long, getting to know what hotel guests want has been every hotelier’s bugbear. Ambivalent, unclear suggestions from customers impede hoteliers’ ability to take concrete steps to improve their services. Moreover, in this era of price-oriented competition among hotels, price sensitive travellers; garnering loyal guests become challenging, necessitating the use of specific tools aimed at…