Blog - Page 11 of 54

Why Your Hotel Might Be Underperforming Without Channel Management

March 5, 2024

Blog

Hotels that do not have a channel manager must manually update inventory and availability on each channel, which is a time-consuming and inefficient operation that frequently...

Read More 0 likes

Boost your Booking Strategy With a Hotel Marketing Guide

A Comprehensive Guide to Hotel Marketing

March 5, 2024

Blog

According to data, the global retail value of the hotel business has surpassed $500 billion, with the US market accounting for $200 billion of that total. But how can you get the...

Read More 0 likes

Marching Forward: Celebrating Women's History Month 2024

March 4, 2024

Blog

March isn't just about the lingering cold or eagerly awaiting the arrival of spring. It's also a time to celebrate Women's History Month, a time dedicated to honoring the...

Read More 0 likes

The Role of Google Ads in Hotel Marketing

The Impactful Role of Google Ads in Hotel Marketing

March 3, 2024

Blog

Google Hotel Ads has become an essential marketing and distribution tool in the hotel sector. Even for independent establishments, recent advancements have made it more enticing,...

Read More 0 likes

Google's New Move to Pause Low-Activity Ad Groups: Implications for Hoteliers

March 2, 2024

Blog

Google Ads Enhances Budget Efficiency with Automatic Pauses Hey hotel marketers! Starting March 11, Google Ads is implementing a new policy that's all about boosting your...

Read More 0 likes

The Role Of Channel Management In Hotel Success

March 1, 2024

Blog

In the ever-changing hospitality business landscape, effective hotel channel management has emerged as a game changer for hotels looking to maximize their web presence, increase...

Read More 0 likes

The Role of Digital Marketing in Hotel Excellence

Uncovering Hidden Opportunities: The Role of Digital Marketing in Hotel Success

March 1, 2024

Blog

Nowadays, most people look for hotels and other amenities that they offer. With a smart hotel web marketing strategy, you can approach all of these potential guests and establish...

Read More 0 likes

The End of CPA Bidding In Hotel Ads & What Hotels Need To Do Now

Is Google Killing Your Hotel Revenue? The End of CPA Bidding and What You MUST Do Now

February 13, 2024

Blog

Google’s recent announcement revealing the discontinuation of its CPA bidding (commission-based bidding) model for Hotel Ads has caused a stir in the hospitality industry. This...

Read More 0 likes

Google Experiments with Generative AI in Maps

Google Maps' Generative AI Integration: A New Frontier for Hotel Discovery

January 31, 2024

Blog

Hello, hotel marketers! Exciting news from Google Maps – they're experimenting with large language models (LLM) to revolutionize how users discover places, including hotels....

Read More 0 likes

Navigating Google's New Sensitive Events Policy A Hotelier's Guide

Google Tightens Policies on Sensitive Events in AdMob & AdSense: Implications for Hoteliers

January 22, 2024

Blog

Attention, hotel marketers! Google is rolling out a new Sensitive Events policy for its AdMob and AdSense Program Policies this February. Let's unpack what this means and why it's...

Read More 0 likes