No industry is flawless, and running a hotel will undoubtedly provide obstacles. These issues are exacerbated by the fact that there is a major seasonality component, making it difficult to locate qualified workers who are the driving force behind any successful hotel. Other key difficulties that arise include money, cleanliness, and controlling your online reputation, to name a few.

Additionally, maintaining different distribution channels has become challenging because of the growth of online travel agencies (OTAs), global distribution systems (GDSs), and metasearch engines. So, in this post, we’ll look at the various issues the hotel sector faces and how to solve them. Read on!

Addressing Common Challenges in Hotel Management with Channel Solutions
1. Common Challenges in Hotel Management
1.1 Change in Marketing Trends and Dynamics
1.2 Increasing Cost of Daily Consumables
1.3 Change in Visitor Expectations
2. Understanding Channel Solutions
3. Benefits of Channel Solutions for Hotels
4. Selecting the Right Channel Solutions
4.1 Compatibility with PMS
4.2 Cost
4.3 Analytics and Reporting
4.4 Support
4.5 Centralized Content Management
5. Addressing Booking Management Challenges
5.1 Booking Cancellation
5.2 Single Platform, Multiple Booking Types
5.3 Slot Management
6. Overcoming Inventory Management Issues
6.1 Shifting Customer Demands
6.2 Order Management Issues
6.3 Data Tracking
7. Ensuring Rate Parity and Competitive Pricing
8. Improving Operational Efficiency with Automation
8.1 Online Booking Engine
8.2 Upselling
8.3 Guest Messaging
8.4 Channel Manager
9. Common Misconceptions About Channel Solutions
9.1 Misconception: Channel solutions are only for large hotel chains
9.2 Misconception: Using a channel solution will lead to losing direct bookings
9.3 Misconception: Channel solutions just compare prices across OTAs
9.4 Misconception: There are no technology capabilities besides the basic connectivity
9.5 Misconception: Implementation with existing hotel systems is complex
10. Conclusion

Table of Contents

Common Challenges in Hotel Management

For some time, hotel operators have faced new competition: online tourism supply distribution portals (such as and online rating portals (such as Google Reviews). Although this is not a new occurrence, hotel chains’ reliance on this type of player expands, resulting in a gradual decline in direct sales.

A few more common challenges in hotel management are:

  1. Change in Marketing Trends and Dynamics

    Marketing is one of the most typical issues in the hotel industry. Changes in advertising and marketing trends can cause challenges for hoteliers. Furthermore, traditional marketing approaches are no longer very efficient. So, for individuals who have always followed traditional methods, developing an effective strategy is one of the most difficult difficulties in the hospitality industry. Also, online marketing is a surefire strategy. However, it will take years for hotel owners to create their presence. Genuine guests book online deals, and large transactions are pre-paid.

    Solution: Engaging your visitors on social media, messaging apps, and other online channels can work wonders and yield results in a few months. Implementing efficient digital marketing techniques is a viable answer to such problems in the hospitality business. Be consistent and patient with whatever strategies you use. With appropriate tactics, it is inevitable.

  2. Increasing Cost of Daily Consumables

    In recent years, there has been a significant increase in the price of everyday goods, food, and other necessities. While this has impacted many businesses, it is responsible for a significant share of the concerns and challenges faced by the tourist and hospitality industry.

    Solution: A visible remedy to this would be maintaining a close eye on inventory, monitoring stock, and minimizing waste as much as possible. Consider implementing effective cost-saving methods at your property to assist you in managing escalating costs.

  3. Change in Visitor Expectations

    Changes in client expectations are one of the most significant challenges in the hotel sector. You’ve noticed that nowadays, guests expect a lot more from a hotel, whether it’s free WiFi, an entertainment system, a unique stay experience, or quick check-in and check-out services. Recently, individuals have begun to demand contactless hotel services to ensure their security and eliminate the demands for hotel workers. Obviously, meeting these demands will be challenging because of limited resources or capital bandwidth, but it is necessary.

    Solution: With the right technology, hotels can offer contactless services. Consider establishing a self-service guest portal that allows guests to quickly check in and out, share the location of your property, and even request pick-up and drop-off services. Keep up with the newest hotel industry trends. This will allow you to better fulfill evolving guest expectations.

Understanding Channel Solutions

Channel management software for hotels is an important tool that helps hoteliers manage their internet distribution more efficiently. It allows real-time inventory and rate adjustments across online travel agencies (OTAs), direct booking websites, and other distribution platforms via a centralized dashboard. Hotel management, revenue managers, and reservation teams primarily use this complex technology to streamline operations, avoid overbooking, and maximize income.

Synchronizing data across all channels removes the need for manual changes, guaranteeing that all platforms display correct room availability and pricing. It’s a vital tool for any modern vacation rental, from small bed-and-breakfasts to huge hotel chains looking to increase internet visibility, operational efficiency, and bookings.

Benefits of Channel Solutions for Hotels

A hotel channel manager can help hotels manage their online listings, bookings, and pricing across several distribution channels, including OTAs, GDSs, and their website. This enables companies to increase their online presence and revenue while simplifying managing their online presence.

Here are some more advantages of hotel channel solutions:

  • Automates Room Inventory and Rates: Channel solutions allow hotels to seamlessly manage their inventory and rates across all distribution channels. This allows businesses to verify that their hotel availability and prices are accurate and up to date, preventing them from missing out on any prospective bookings.
  • Enhanced Branding and Visibility: These solutions enable hotels to modify their listings on OTAs and GDSs. This allows hotels to better promote their brand and boost their visibility, making locating them easier for potential visitors.
  • Automated Booking Confirmations: They automatically transmit booking confirmations to guests on behalf of the hotel, guaranteeing that the confirmation arrives swiftly and precisely.
  • Automated Rate Rules: With channel manager solutions, hotels may quickly set up automated rate rules such as length of stay discounts, early bird, and last-minute discounts. This helps hotels maximize revenue by offering discounts to guests who book ahead of time or at the last minute.

Selecting the Right Channel Solutions

Selecting a channel manager is a critical business choice. We’ve developed a list of the variables you should consider while selecting the proper service.

  1. Compatibility with PMS

    You should hire a channel manager who can communicate with your property management system (PMS) in both directions. This eliminates the need to manually enter reservation information into your internal systems; bookings are managed automatically.

  2. Cost

    Channel managers come with a variety of pricing models. Some work for remuneration, while others charge a monthly fee based on room size. Some have included fees for setup and adding new channels. Some sign-ups require a minimum time commitment. Choose the channel manager that best fits your budget and needs.

  3. Analytics and Reporting

    In today’s industry, selecting a channel manager who offers thorough analytics and reporting tools is critical. The more information you have about your booking volume, revenue, and competition, the more effectively you may adjust your revenue and distribution strategies.

  4. Support

    A solid support team is vital for ensuring that any issues you have are remedied as soon as feasible. Before deciding, find out how much support you will receive and whether there will be any additional fees.

  5. Centralized Content Management

    Can you update your photographs, facilities, points of interest, and offers in one location? This solution lets you keep your listings current and consistent across all channels, saving time and convincing travelers to book your accommodations.

Addressing Booking Management Challenges

The online booking industry is continuously seeking new ways to evolve. Standardizing the online booking process is becoming increasingly important as online booking engines evolve. So, to establish an online booking firm, you must first grasp the problems that may arise in developing a stable yet robust online booking system. Here are a few common examples:

  1. Booking Cancellation

    If you allow booking cancellation, you will receive a flood of cancellation requests that are too complicated to handle. If you do not provide a cancel booking option, you may see a high percentage of no-shows because they cannot cancel their reservations. Instead of providing a direct cancel option, it is beneficial to have a booking system that allows customers to request that the merchant cancel their bookings.

  2. Single Platform, Multiple Booking Types

    If you intend to sell various items or services, choose the booking type that best suits your business needs. Creating an online booking system that supports numerous bookings on a single platform appears to be difficult.

  3. Slot Management

    What if you’re planning a trip and don’t want to book on certain days? If this is the case, you will need a system that lets you close specific dates to avoid bookings on those dates. This is only possible if your online booking system includes the option to restrict bookings on specified days.

GHL Hoteles Case Study

Overcoming Inventory Management Issues

Like any other inventory system, hotel and hospitality business inventory has challenges. Challenges can range from integrating software programs and staff-based tasks such as housekeeping to problems that arise when things with guests do not go as planned, such as a changed reservation date or an unanticipated room update request.

In all circumstances, hotel inventory leaves plenty of opportunity for error. So, how do you overcome them? Let’s find out.

  1. Shifting Customer Demands

    The issue of fluctuating consumer needs might arise daily in the industry or from one customer to another. While hotel customers mostly seek a peaceful place to unwind, particular needs will arise. The solution to these changing client needs is flexibility in your operations plan. You won’t have to worry about having different supplies on hand. However, being prepared to provide additional amenities for customers or knowing how to make a new cocktail in the bar will go a long way.

  2. Order Management Issues

    The order management difficulties in hotel inventories typically concentrate on inventory tracking and knowing when to process requests. Of course, they can sometimes produce erroneous counts, resulting in insufficient order quantities. The greatest solution to order management problems is to adopt order management software. This streamlines your order management process by combining reorder point data, inventory forecasting information, and order control into a single dashboard.

  3. Data Tracking

    The issue of data tracking is related to having the necessary stock on hand. It also includes the job of determining your guest capacity in available rooms. These aspects of an inventory management system can be hampered by inconsistency in inventory data from untrustworthy or mixed sources.

    The best way to improve your data tracking is to maintain your inventory procedure as consistent as possible. Using minimum hospitality software applications and centralizing inventory tracking will provide you control over your data management. That is exactly where you need it to keep control.

Ensuring Rate Parity and Competitive Pricing

Hotel rate parity describes the consistent pricing of hotel rooms across all distribution channels, such as the hotel’s website, online travel agents (OTAs), and other third-party sites. The fundamental goal of maintaining rate parity is to make sure that no matter where potential guests look for accommodations, they will find the same hotel rates, avoiding disparities that could lead to consumer discontent or lost bookings.

Furthermore, here are some pointers to help you maintain rate parity in your hotels for a competitive edge:

  • Review pricing: Hotels should frequently review their rates and the rates of rivals and OTAs to ensure they are competitive and, ideally, offer the best value and that the rate is always bookable through direct channels.
  • Use a channel manager: A channel manager can assist hotels in managing rates and availability across all channels in real-time, decreasing the possibility of rate differences. It offers efficient management of cross-channel online sales and contains unique features such as variable occupancy rate management, bulk pricing, and restriction adjustments.
  • Be transparent: Contract directly with additional OTAs so they don’t try to sell your inventory to a wholesaler, and you keep complete control over your online rates.

Improving Operational Efficiency with Automation

Hotel automation is converting manual and time-consuming processes into ones requiring little to no human involvement. The purpose of automation is to save time and money, minimize human error, and improve operational efficiency and ROI.

While creating personnel schedules and checking visitors in and out can be automated, not all hotel administration tasks are. For example, making bespoke hampers for VIP guests necessitates a human touch. While cognitive work like staff scheduling can be automated, physical chores like sheet change are not. So, which operations can and should be automated at your hotel? Here are a few suggestions:

  1. Online Booking Engine

    Embracing an online booking engine for your hotel’s website is the first step toward increasing direct bookings. Without this mechanism in place, you cannot accept bookings directly. Having your website with a booking engine allows you to save on OTA costs.

  2. Upselling

    Traditional upselling is educating hotel workers to ask guests if they want to pay for additional services. The communication styles of different employees determine the success of this strategy. Using automated upselling software can assist in offering amazing outcomes and has shown an increase in hotel income compared to traditional upselling.

  3. Guest Messaging

    As a hotel owner, you may have noticed that most visitor interactions entail answering the same questions. To respond to frequently asked inquiries, you can employ automated chatbots. This technology can respond to guests in only seconds. This allows your employees to focus on more vital duties that require a personal touch. Your staff can help with complex queries the chatbot’s preset abilities cannot handle.

  4. Channel Manager

    A channel manager is a must-have software solution that prevents overbooking and keeps your calendar current across all booking channels. It automatically refreshes your availability and maintains sync across all channels whenever you receive a new reservation or a guest cancels their stay.

Common Misconceptions About Channel Solutions

Here are some common misconceptions about hotel channel solutions and the truths behind them:

  1. Misconception: Channel solutions are only for large hotel chains

    Truth: Channel managers enable independent hotels and smaller properties to manage distribution across hundreds of channels efficiently. Automation allows smaller staff to compete.

  2. Misconception: Using a channel solution will lead to losing direct bookings

    Truth: Many platforms allow hotels to incentivize and prioritize direct bookings by giving website rates premiere visibility even as rates/rooms are synced across channels. Direct relationships can be strengthened.

  3. Misconception: Channel solutions just compare prices across OTAs

    Truth: Channel managers integrate all booking channels beyond OTAs – review sites, metasearch, social media, local destination sites, and a hotel’s website and central system. The central dashboard presents a holistic view.

  4. Misconception: There are no technology capabilities besides the basic connectivity

    Truth: Many channel solutions now provide real-time rate shopping data, competitive intelligence, automated pricing optimization tools, integrated upselling capabilities, and detailed analytics on channel performance.

  5. Misconception: Implementation with existing hotel systems is complex

    Truth: Seamless integration with property management systems, point of sale systems, and other platforms is offered out of the box via open APIs and certified connectors for major hotel tech stacks. The setup is designed to be simple.


To summarize, hoteliers face numerous obstacles in today’s competitive hospitality business. From recovering from the COVID-19 pandemic to embracing digital transformation, managing labor shortages, meeting customer expectations, and optimizing revenue management, each challenge necessitates strategic thinking and adaptability.

Hoteliers may overcome these problems by taking a guest-centric strategy, employing technology and data analytics, partnering with industry partners, focusing on employee satisfaction, and always analyzing market developments. Embracing innovation and providing excellent guest experiences will help hotels succeed in a competitive environment and pave the road for long-term profits and sustainable growth in the rapidly changing hospitality sector.

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Frequently Asked Questions

How do channel solutions streamline booking processes?

Channel solutions consolidate bookings from multiple online travel agencies (OTAs), review sites, and hotel websites into single dashboards. This allows easier management with two-way inventory/rate syncing between the hotel’s property management system.

What is rate parity, and why is it crucial for hotels?

Rate parity refers to consistent room pricing across different sales channels to avoid undercutting and price conflicts. Maintaining rate parity is important so guests always pay the same price regardless of the booking source.

What are the key considerations for choosing channel solutions?

Key considerations include integration capabilities, hotel booking engine and PMS support, quick rate/availability updates, analytics dashboards, and fees or commissions. Ease of use is also vital.

Can hotels integrate channel solutions into existing systems?

Yes, open APIs can integrate most channel solutions into legacy hotel tech systems. Popular platforms provide connectors or certified integration with major property management, central reservations, and point-of-sale systems.

How do channel solutions impact guest experiences?

Channel solutions vastly improve the guest booking experience by expanding real-time rate/room availability across more platforms. Guests can conveniently compare prices and amenities between the hotel’s website, OTAs, and meta-sites with accurate information.

How do hotels maintain competitive pricing with channels?

Hotels can leverage channel manager software to implement competitive, customized pricing rules between OTAs and their websites to balance guest acquisition costs and protect margins on high-demand dates.