Hotel marketing strategies

Rethink CTV for Hoteliers A Look Into the New DV360 Features

Rethinking CTV: What Hoteliers Need to Know About the New Display & Video 360

May 6, 2025

Blog

The lines between streaming, shopping, and storytelling have blurred. Travelers aren’t just sitting back to watch — they’re actively searching, comparing, and buying across...

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What Is Google AI Max & How Can It Help Your Hotel’s Paid Search Strategy?

Unlock Smarter Search Performance: What Google AI Max Means for Hoteliers

May 6, 2025

Blog

Google Ads has announced a major update to Search campaigns with the global beta rollout of AI Max, a powerful suite of targeting and creative enhancements that brings the best of...

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How Hoteliers Can Master Ad Scheduling Across Time Zones

Mastering Ad Scheduling: How Hoteliers Can Maximize Bookings Across Time Zones

April 2, 2025

Blog

As digital advertising continues to evolve, hoteliers must navigate increasingly complex ad scheduling challenges. Global travel audiences operate across multiple time zones,...

YouTube’s AI-Powered Hook Generator: What Hoteliers Need to Know

April 1, 2025

Blog

In the fast-paced digital landscape, engaging your audience within the first few seconds of a video is crucial. YouTube has launched an AI-powered hook generator to help content...

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Moving Beyond Meta A Step-by-Step Google Ads Playbook for Hotels

How Hotel Marketers Can Expand from Meta Ads into Google Ads

March 30, 2025

Blog

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth in the hospitality space. For many hotel...

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Here’s How Hotels Can Benefit from the PMax’s Negative Keyword Update

Google PMax’s Negative Keyword Limit Increase: What It Means for Hoteliers

March 20, 2025

Blog

Google has significantly increased the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 negative keywords per campaign. This change...

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YouTube’s Mid-Roll Ad Changes: What Hoteliers Need to Know

March 1, 2025

Blog

YouTube is rolling out key updates to how mid-roll advertisements are placed in videos, effective May 12. 2025. This shift is designed to enhance the viewer experience by...

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Google Display Network Joins Demand Gen – What It Means for Hotels

Google Display Network Integration with Demand Gen: What Hoteliers Need to Know

March 1, 2025

Blog

As digital advertising evolves, Google has expanded Demand Gen to include image inventory across the Google Display Network (GDN). This change enhances campaign flexibility and...

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Stop Chasing Likes! Measure What Matters Hotel Social Media Strategies

Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

February 28, 2025

Blog

Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers still rely on vanity metrics—likes,...

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Google Ads Introduces AI-Generated Images

Google Ads' New Creative Capabilities: What Hoteliers Need to Know

February 20, 2025

Blog

As the digital landscape evolves, so does the way hotels connect with travelers. Google Ads has introduced powerful new creative capabilities that leverage AI-driven image...

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