Unlocking the Power of AI-Generated Google Ads for Hotels with Copycat

In the highly competitive world of hospitality, standing out in Google Search Ads can be the difference between an empty lobby and a fully booked hotel. However, creating ad copy that reflects your hotel’s unique brand while appealing to a diverse audience can be time-consuming and resource-intensive. This is where Copycat, an AI-powered ad copy generation tool, steps in to revolutionize your advertising strategy.

What is Copycat?

Copycat is a cutting-edge Python package that uses Google’s Gemini AI models to generate high-quality ad copy for Google Search campaigns. Specifically designed to learn from your brand’s existing ads and style guidelines, Copycat ensures every new ad aligns with your hotel’s unique voice and appeals to the right audience.

How Hotels Can Benefit from Copycat

1. Tailored Messaging for Every Audience

   Whether you’re targeting business travelers, vacationers, or wedding planners, Copycat helps create tailored ads for specific customer segments. Input your most relevant keywords, and let Copycat craft headlines and descriptions that speak directly to their needs.

2. Efficiency Without Compromising Quality

   Hotels often manage multiple campaigns across various seasons, packages, and promotions. Copycat drastically reduces the time required to write compelling ad copy, enabling your marketing team to scale efforts without sacrificing creativity or consistency.

3. Maintain Brand Integrity

   Consistency is key to brand recognition. By analyzing your top-performing ads and incorporating your style guide, Copycat ensures every ad reflects your hotel’s values, tone, and unique selling points—be it luxury accommodations, unmatched hospitality, or central locations.

4. Optimize Seasonal Promotions

   Seasonal promotions, like summer holiday packages or Christmas getaways, require timely and engaging ad copy. With Copycat, you can generate ads for new keywords and campaigns in minutes, ensuring you’re always ahead of the curve.

Key Features for Hotels

1. Style Guide Generation: Copycat creates a custom style guide based on your existing ads and brand guidelines, ensuring the AI understands and mirrors your brand voice.
2. Customizable Keywords: Generate ads for any keywords, from “luxury beach resorts” to “budget-friendly business hotels near downtown.”
3. Rapid Scaling: Quickly create multiple ad versions for different campaigns, helping you test and optimize ad performance with ease.
4. Dynamic Adaptability: Update your ad copy to reflect changes in pricing, packages, or new amenities without starting from scratch.

Example Use Cases

1. Promoting a New Hotel Opening

   Use Copycat to generate ads that highlight your new property’s key features—proximity to attractions, introductory discounts, or unique design elements.

2. Highlighting Special Offers

   Planning a “Stay 3 Nights, Pay for 2” deal? Input your keywords and promotional details into Copycat, and it will create ad variations that resonate with your target audience.

3. Rebranding Campaigns

   If your hotel has undergone a rebranding or renovation, Copycat can help you craft ads that reflect the refreshed brand image while retaining customer familiarity.

Why Your Hotel Needs Copycat

The hospitality industry thrives on personalization and timely communication, and your ad strategy should reflect that. Copycat’s AI-driven approach not only streamlines ad creation but also ensures that every message resonates with your audience, driving bookings and enhancing your hotel’s visibility.

With Copycat, you can focus less on writing ads and more on delivering exceptional guest experiences.

How Copycat Works for Hotels

Copycat leverages your existing Google Search Ads to learn your hotel’s unique brand voice and generate tailored ads for new keywords. Here’s how it works:

1. Training Ads

   Provide examples of your high-performing Google Search Ads, including headlines, descriptions, and targeted keywords. These ads, known as “training ads,” are the foundation for Copycat to understand your hotel’s messaging style.

   • Select ads directly from your Google Ads account—100 or more diverse examples are ideal for the best results.
   • Focus on ads that have driven results, such as those promoting seasonal offers, room upgrades, or unique amenities like spa packages or rooftop dining.

2. Exemplar Ads

   To avoid redundancy and ensure diverse outputs, Copycat uses Affinity Propagation to distill your training ads into a smaller set of “exemplar ads.”

   • These exemplar ads represent the different styles within your hotel’s ad campaigns—such as those aimed at business travelers, families, or luxury seekers.
   • This step ensures that the AI captures the breadth of your branding without becoming repetitive.

3. Style Guide Generation

   Copycat uses Google’s Gemini AI to create a style guide based on your exemplar ads.

   • You can include PDF brand guidelines to further refine the style guide, ensuring alignment with your hotel’s tone, visual identity, and messaging.
   • Once generated, you have the option to manually edit the style guide to emphasize specific elements, like a luxury tone or family-friendly language.

4. New Ad Generation

   With the style guide in place, you can begin creating new ads:

   • Provide new keywords for Copycat to focus on, such as “beachfront resort deals,” “business travel packages,” or “honeymoon specials.”
   • Include any specific instructions, such as “Highlight free breakfast and Wi-Fi” or “Emphasize exclusive spa offers.”
   • Copycat uses the style guide, your instructions, and exemplar ads to generate compelling, high-quality ad copy tailored for your hotel.

5. Ad Extensions

   If you already have some ad components ready—like headlines or descriptions—Copycat can automatically complete the remaining slots.

   For example, if your existing headline is “Book a Romantic Getaway,” Copycat can create a matching description, such as “Escape to our luxurious ocean-view suites and enjoy complimentary champagne on arrival.”

By combining your style guide with Google’s AI, Copycat ensures every ad reflects your hotel’s unique offerings while maximizing engagement.

Streamline your ad creation process with Copycat and turn your hotel’s campaigns into consistent revenue drivers!

Copycat Prompt Structure

1. System Instructions: Standard guidelines for the AI: write Google Ads (headlines and descriptions) as a marketing professional.
2. Style Guide: AI-generated style guide to inform the AI about your typical ad writing style, based on:
   • Your existing ads
   • Optional brand guidelines you provide
3. Relevant Examples:
   • “Exemplar Ads”: A selection of your best-performing ads.
   • RAG (Retrieval Augmented Generation) selects the most relevant examples for each new keyword set.
4. Additional Instructions: (Optional) Provide specific instructions for each new keyword set.
5. New Keywords: The keywords you want the AI to generate ads for.

Technical Framework

Copycat leverages advanced technologies to deliver seamless ad generation:

• Google Cloud Platform Integration: Ensures robust scalability and performance.
• Vertex AI API: Powers the AI-driven functionalities.
• Google Sheets Compatibility: Simplifies data handling and collaboration.
• Python-Based Architecture: Provides flexibility and customization.
• Gemini Model Utilization: Drives intelligent style and keyword matching.

Implementation Methods

Access Copycat through these user-friendly options:

• Interactive Jupyter Notebook: Ideal for hands-on exploration and experimentation.
• Python Integration: Enables custom workflows for advanced users.
• Google Sheets via Cloud Run: Offers a straightforward interface for data management and execution.

Evaluation

Copycat assesses the quality of generated ads using three key checks:

1. Memorization Check: Identifies ads that reuse all headlines and descriptions directly from the exemplar ads, ensuring originality.
2. Style Similarity: Compares the generated ad with the most similar exemplar ad to ensure consistency with your brand’s style.
3. Keyword Similarity: Evaluates how closely the generated ad aligns with the new keywords to maintain relevance.

These metrics provide valuable insights to refine and optimize your ad copies further. Additionally, you can provide brand guidelines framework to check for adherence to your creative standards and brand guidelines. As an open-source initiative, Copycat showcases Google’s dedication to helping advertisers scale campaigns efficiently while preserving brand consistency and creative excellence.

Transform Your Google Ads Strategy Today

With Copycat, creating high-performing ad copy for your hotel is faster, smarter, and more effective. From seasonal promotions to long-term campaigns, Copycat ensures every ad is optimized for success, saving you time and driving bookings.

Ready to elevate your ad game? Discover how Copycat can help your hotel shine in the digital marketplace!