Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Every distribution manager knows the drill: log into five extranets before coffee, resize yet another hero image, then hunt for stray line breaks in room‑type descriptions. Content upkeep inside the hotel CMS—or any content management system a property relies on—is the silent tax on hotel productivity, brand consistency, and guest conversion. Statistic check: More than six in ten hotels still update images and descriptions by hand across their direct and indirect channels,...

Artificial intelligence has crossed the chasm from pilot projects to board-approved strategy. Analysts now peg the global AI-in-hospitality market at USD 20.47 billion in 2025, expanding more than 27 percent annually. Adoption, however, is uneven. Luxury and upper-upscale brands lead the charge—76 percent of hotels have rolled out “smart guest-engagement” systems, and 64 percent run AI energy controls—while independent properties still wrestle with legacy plumbing. Guest d...

The average hotel now licenses more than a dozen SaaS tools, yet few of those applications exchange data in real time. The resulting swivel‑chair work forces revenue teams to manage channels by spreadsheet rather than by strategy. According to the The State of Distribution 2025, an annual hotel technology benchmark based on responses from 700 hotel brands in 310 cities, automation momentum is real, but uneven: 53 percent of properties have at least some reports prese...

Hotel teams sit on more data than ever, yet most still live inside a maze of CSV exports and color‑coded cells. The result is slow insights, slower decisions, and staff burnout. Stat check: Four in five hotels devote one – two full work‑days each week to producing or analyzing spreadsheets, while only 15 percent enjoy fully hands‑free reporting. These figures come from The State of Distribution 2025, an annual hotel technology benchmark, born from the collaboration betw...

In an industry where every click counts, Online Travel Agencies (OTAs) face mounting pressure to stay visible and competitive. With travelers relying more than ever on comparison shopping, metasearch platforms like Google Hotel Ads, Trivago, and Kayak have become essential gateways to bookings. These platforms don’t just showcase options — they shape purchase decisions. For OTAs, appearing on metasearch is no longer optional. It’s a fundamental part of the digital distribu...

The lines between streaming, shopping, and storytelling have blurred. Travelers aren’t just sitting back to watch — they’re actively searching, comparing, and buying across devices, including their smart TVs. What was once a passive viewing experience has transformed into a highly interactive, multi-purpose platform. As Connected TV (CTV) evolves from a passive streaming screen into a dynamic, interactive hub for live events, video podcasts, short-form content, and shopping e...

Google Ads has announced a major update to Search campaigns with the global beta rollout of AI Max, a powerful suite of targeting and creative enhancements that brings the best of Google AI directly into Search. Early tests show advertisers experience an average 14% more conversions or conversion value at a similar CPA or ROAS—with campaigns still using mostly exact or phrase match keywords seeing even greater uplifts of up to 27%. As Google introduces AI Max for Search...

As digital advertising continues to evolve, hoteliers must navigate increasingly complex ad scheduling challenges. Global travel audiences operate across multiple time zones, making it harder to ensure that ads appear at the right time for maximum engagement. With new advancements in automated bidding, time-based segmentation, and data-driven scheduling, hotels can no longer rely on a one-size-fits-all approach. Additionally, seasonal trends, local business hours, and dayl...

In the fast-paced digital landscape, engaging your audience within the first few seconds of a video is crucial. YouTube has launched an AI-powered hook generator to help content creators—including hoteliers—capture attention more effectively. Here’s what’s changing, what it means for the hospitality industry, and how hoteliers can leverage this tool for better video performance. What’s Changing YouTube’s new AI-powered hook generator is part of its ‘Inspiration’ su...