Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

In the highly competitive world of hospitality, standing out in Google Search Ads can be the difference between an empty lobby and a fully booked hotel. However, creating ad copy that reflects your hotel's unique brand while appealing to a diverse audience can be time-consuming and resource-intensive. This is where Copycat, an AI-powered ad copy generation tool, steps in to revolutionize your advertising strategy. What is Copycat? Copycat is a cutting-edge Python package ...

Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. The experiment replaces detailed search features like maps and hotel listings with a basic “ten blue links” format, offering only direct links to hotel websites and comparison platforms. This shift stems from compliance with the EU Digital Markets Act (DMA), which aims to curb the dominance of tech giants and foster fair competition. While this is a temporary test...

The digital marketing landscape is evolving at a rapid pace, and staying ahead of the curve has never been more important for hoteliers. From AI-driven advertising innovations to enhanced video capabilities across platforms, November 2024 has brought a range of updates that can redefine how hotels attract and engage travelers. These changes reflect the growing role of automation, personalization, and short-form content in shaping customer experiences. Whether it’s Google’s...

Managing PPC campaigns for hotels is no small feat. Between analyzing search trends, filtering irrelevant traffic, and predicting traveler intent, the process can quickly become overwhelming. That’s where AI steps in—not as a buzzword but as a powerful ally for enhancing your keyword strategy. This blog explores how hotels can use AI to streamline their PPC campaigns, attract the right audience, and drive better bookings. Why AI Matters for Hotel PPC Campaigns AI can p...

In today’s competitive travel landscape, targeting the right audience is key to driving revenue. With Expedia's Members Only Deals, you can elevate your promotional strategy, attract high-value travelers, and maximize your returns. This innovative approach allows you to create tailored offers for specific traveler tiers, including Blue, Silver, and Gold + Platinum. These tiers are based on annual booking behavior, helping you focus on travelers proven to spend more, book m...

As the travel landscape continues to evolve, so do the tools available to help connect travelers with their ideal accommodations. Google has recently expanded its Travel Feeds feature in Search Ads, enabling advertisers to display more detailed, dynamic, and up-to-date information directly within search results. This feature offers hotel advertisers the opportunity to reach potential guests at the precise moment they’re making travel decisions, creating richer user experie...

As we approach the final quarter of 2024, the digital marketing landscape continues to transform rapidly. Major platforms like Google, Meta, TikTok, LinkedIn, and Pinterest are introducing innovative features that are reshaping how brands connect with their audiences. These updates offer exciting opportunities for businesses, especially in the travel and hospitality industry, to enhance their marketing efforts, reach new customers, and improve engagement. In this blog, we’...

In today’s digital landscape, real-time data is critical for understanding and improving website performance. Google Analytics 4 (GA4) has introduced an exciting new feature—the Realtime Pages report—which provides up-to-the-minute insights into user activity on individual web pages. This feature is especially valuable for hoteliers who depend on their websites to drive bookings and engage visitors. In this blog, we’ll explore what’s new with GA4’s Realtime Pages report, w...

As the holiday season approaches, hotels are gearing up for a surge in travel demand. But not all travelers book their stays months in advance. Many spontaneous bookers wait until the last minute, making quick decisions just days before their trip. This is where last-minute deals shine, offering hotels a way to fill rooms faster, gain more exposure, and stay competitive on pricing. What are Last-Minute Deals Last-minute deals offer a powerful way to boost hotel bookings...