Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

In the hospitality industry, the importance of superior guest service is unquestionable. It is self-explanatory why the industry is focusing a lot on measuring the consequence of their guest service in the form of guest reviews and feedback. Particularly when it has a direct impact on your hotel returns. Technology solution vendors are offering a plethora of tools and solutions to the hospitality industry for managing Guest Experience and their Online Reputation Management...

Part 4 of 4 We have already discussed Distribution by Season, Tracking Demand per Room Type and Pricing of the Room Type Supplements and the Power of Value Adds to Increase Bookings. In the last part of this blog series, we will discuss Targeted Email Marketing to Drive More Business During Lower Seasons. A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id of each guest that had sta...

Part 3 of 4 In Part 1 & Part 2 of the blog series, we discussed Distribution by Season and Tracking Demand per Room Type and Pricing the Room type Supplements Based on the Demand. In this week's blog series, we will have a look at the Power of Value Adds to Increase Bookings. Hoteliers, when considering using value adds to attract guests you need to revert back to the data that you have compiled in Part 1 of the series to determine the appropriate strategy for each se...

Blog Series - Part 2 of 4 In part 1 of this blog series “Managing Seasonal Market Changes to Ensure your Hotel Stays on Top”, we discussed Seasonal Distribution and gave some tips on diving into analytics and setting up successful strategies. In Part 2 of this series, we are going to discuss “How You Can Maximize Your Room Type Sales for Each Season”. The first step in maximizing room type sales to deal with seasonality changes involves gathering data. We often analyze ov...

In the world of hospitality distribution, we often refer to the “content conundrum:” the challenge of taking images, property and room information and everything else consumers want to know about a hotel’s services, rules and amenities and displaying them quickly – and accurately – during the booking process. But for all of the hotel and travel information now available at the click of a mouse or a tap of the finger, most people would be shocked at just how difficult a pro...

Blog Series - Part 1 of 4 Seasonality changes can be tough to manage if you do not have a well thought out action plan. What we often see during the low season is hotels aggressively decreasing their rates, creating a price war. There is no doubt that price is the main factor in the customer decision during low season solely due to the fact that there is often so much available to choose from with decent prices. However, Hotel Revenue Managers can put some actions in plac...

As revenue managers, we spend endless hours studying various data points in order to make the most precise decisions. Many of us still work from excel sheets and although we are able to achieve great results for our hotels, we wonder… if I was able to automate part of this processes, could I free up more time to focus on pushing my strategies to market and increase my revenue? In today´s highly competitive market, two very sure ways to become market leaders are: Translat...

Google Touches Entire Traveler Life Cycle: Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced instant booking, they also expanded Hotel Ads program in Sep 2015, last year in September Google trips (a travel planning app) came in to action. Therefore, there has been a long history and intent of Google becoming the one stop shop for travellers at all stages of...

Years of meticulous planning on marketing, quality service, and an efficient revenue management strategy must have brought the likes of Hilton, Marriott, and Hyatt from independent hotel start-ups to world’s leading hotel chains. However, the popularity and influence of hotel chains make it harder for today’s independent hotels to compete. A phocuswright study revealed that until 2015, hotel chains have been growing thrice as fast as independents! The obvious challenge is ...