Welcome to Dubai, the metropolis of dreams which encompasses an unforgettable taste of the Arabian nights. In the heart of Dubai’s bustling shopping and entertainment arena lies a cosmopolitan and excellent 4-star hotel – The Landmark Grand Deira.
The hotel complex is fast evolving into a magnet for business and leisure travellers alike. Being handily placed near the famous Al Ghurair Shopping Mall on Riqqa Road, the Landmark Grand readily qualifies as a great choice for global tourists. Moreover, the hotel team is well-known for offering observant and discreet services, which are synonymous with the brand. No wonder the Landmark Grand, Deira has made affordable luxury, a reality.
This week, as part of The Brilliant Hotelier series, we speak to Richard Lewis, the Chief Executive Officer of Landmark Hotels & Suites.
Do you believe that technology has helped to transform the way in which hotels communicate with guests today?
‘We are now living in a digital age in which technology acts as an enabler. Due to the transparency created by review sites and OTAs, guests’ expectations are higher than ever. However, our objective remains the same. Hospitality is about creating unforgettable experiences and positive ‘memories’ for guests. We would like guests to stay with us time and again. That is why we have launched The Landmark Club – in order to thank our most loyal guests. We now offer the lowest rates anywhere online and give the guests added benefits upon arrival.’
Seamless connectivity is common today. How has RateGain supported you in this regard?
‘RateGain is our valued partner. Together we are developing new distribution channels and managing our inventory more effectively. Ultimately this will lead to greater revenue and profitability.’
What is your take on an integrated guest experience?
‘Guests share their feedback on review sites, OTAs and on social media. Instant data analysis is essential for both marketing and operational teams. Online reputation management tools are essential as they help hoteliers create integrated guest experiences. Each guest must be seen an individual.’
Thanks for taking time out to speak to The Brilliant Hotelier.
‘My pleasure. And many thanks to Tarika Pathak for being such a great Account Manager at RateGain’.
The Brilliant Hotelier’ is a weekly series of face 2 face interactions with hoteliers who have been there and done that. Hoteliers who have not only successfully identified challenges unique to their hotel and market, but who have mastered processes and systems to win the revenue game.
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