Our Blogs
Brexit: The Impact on Travel and Tourism Industry, Now and Later
June 27, 2016
Blog
Now that the result of the UK referendum on membership of the EU is known, there is much for the travel industry to consider. The consequences of the decision in favour of Brexit will extend far and wide, not only in the UK but across Europe and the rest of the world.
In the short term, the uncertainty and political upheaval have led to volatility in financial markets.
The lower value of Sterling will result in higher operating costs for some businesses; fuel and energy...
Read More 3 likesCreate a new chapter in the relationship between Your Hotel & Guests with Chat Tools
June 21, 2016
Blog
This is a guest blog by our valued partner - GuestCentric.
Did you know increasing your customer satisfaction and decreasing your cancellation ratio is not that tough as it may sound so?
We all know that guest satisfaction and word-of-mouth are the keys to increase sales and drive success. We also know that many guests book a room in a hotel with refundable option but a big percentage of them still go shopping around. And at the end, they cancel it and as always, you kn...
Read More 3 likesEffective Ways to Measure & Generate Demand – Part V
June 19, 2016
Blog
Over the last several weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the following steps in creating an efficient, effective and long-term demand generation strategy;
Understand your Product, Customer(s), and Value Proposition
Demand generation within the OTA segment
Demand generation within the Online Discount segment
Demand generation by Building a Strong Online Reputation
In part V of this series, we will discuss dem...
Read More 2 likesEffective Ways to Measure & Generate Demand – Part IV
June 17, 2016
Blog
Over the last three weeks of the blog series "Effective Ways to Measure & Generate Demand", we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA and Online Discount (Flash/Private sale) segments. I hope you have enjoyed the posts so far.
In part IV of this series, we will discuss demand generation by Building a Strong Online Reputation. With an endless amount of information...
Read More 2 likesEffective Ways to Measure & Generate Demand - Part II
June 15, 2016
Blog
Last week in Part I of the Effective Ways to Measure & Generate Demand, we discussed the first 2 steps to creating an efficient, effective and long-term demand generation strategy which were;
Understanding your product, customer(s), and value proposition
Creating the correct pricing to attract your target customers
In part II of this series, we will discuss demand generation within the OTA market segment and how you can position your hotel to become a market le...
Read More 3 likesEffective Ways to Measure & Generate Demand – Part III
June 15, 2016
Blog
Over the last 2 weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA segment.
In part III of this series, we will discuss demand generation within the Online discount Segment; Flash Sales/Private Sales.
One great way to generate more demand and gain occupancy, especially during the low season is throug...
Read More 4 likesEffective Ways to Measure and Generate Demand - Part I
May 17, 2016
Blog
Measuring and generating demand is always a question that prospective clients ask as it's certainly a challenge many hoteliers face. In order to be successful, hotels must set up an efficient, effective and long-term demand generation strategy. In this blog series, we will take you through those steps from the most obvious to the less obvious.
The first step in understanding demand generation is to fully understand your product, customer(s) and value proposition. Take for ...
Read More 4 likes8 Top Tips to Choose the Right Hotel Channel Manager
May 3, 2016
Blog
In today’s dynamic and competitive marketplace, almost all hotels are resorting to channel management to manage room rates and availability across OTAs and maximize revenue. Numerous channel managers are mushrooming, with each one of them claiming a unique functionality and technology. This makes the selection of an efficient channel manager not only difficult but confusing too.
8 top tips to choose the most optimal channel management technology for your hotel’s distribution...
Read More 4 likesComparing and Contrasting Industry Problems with Revenue Optimisation
April 27, 2016
Blog
This post by our revenue expert, Kamesh Shukla, originally appeared on LinkedIn pulse.
Hospitality and airline industries are considered to be the epitome of best practices in pricing and revenue management. In the battle to gain competitive advantage alongside high yields, sophisticated software suites are deployed by them to forecast demand, manage inventory and monitor competitor prices. Yet technology, no matter how refined, is just an enabler of a broader business s...
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