In the video, Boris Sertic — Head of Revenue & CRO at the Banyan Tree Hotels & Resorts — reflects on the reset the company underwent during the pandemic. He highlights the need to look back, forward, and sideways to understand the road ahead.
The Banyan Tree had to find innovative ways to remain relevant, not just in terms of guest satisfaction but also in adapting to changing business needs and opportunities. The pandemic brought about internal challenges and increased multitasking, requiring employees to become generalists rather than specialists. The focus was on running the business in a manner that aligns with future trends and demands.
Join Boris Sertic as he shares insights on the transformative journey of Banyan Tree Hotels & Resorts and their commitment to adapting and innovating in the face of adversity.
Watch the video here:
Read the complete transcript here:
I would say we had a reset, and I’m using that word simply because we had to look back, forward, sideways, and try to understand where this road is taking us. So, it’s not just that we had to go potentially back a couple of years, at the same time, we had to try and find a level of innovation that will make us more relevant.
And we believe that post-COVID, being relevant is what businesses need. It’s not just from how we cater to our guests and, you know, what service we provide, but also making it adjustable in terms of business needs, business opportunities. And there have been a lot of internal challenges because, if anything else, COVID has given us a lot of multitasking.
And that’s been probably the biggest adaptation because we are no longer necessary specialists; we have to become generalists in terms of running the business and making it relevant to what the future holds.
Meet the Speaker
Boris Sertic
SAVP / Group Head of Revenue & CRO
Banyan Tree Hotels & Resorts
