The degree of rate parity observed for hotels in Asia, between brand websites and the OTAs show variation by location in the following report. Where does your city stand? 3-Stars Hotels: 2 cities had less than 10% of hotels in parity out of 11 cities surveyed 4-Stars Hotels: 3 cities had less than or equal to…
So you missed the first free seminar Digital Distribution Strategy in Madrid? Didn’t you? You naughty-naughty boy! Well, the good news is that I was there to report everything that happened and the very good news is that there’s another DDS event in less than one month! So what’s #DSS anyway? Distribution Strategy Studio (DSS…
Distribution Strategy Studio is the first of a series of events organized by RateGain during 2018, exploring news and trends in travel distribution and revenue management. The first leg of this exciting itinerant journey (which will include cities and Countries all over the globe as Dubai, Milan, Colombia, Delhi, Mexico, Berlin and many more), will be in Madrid on the 16th of January.
Must Read Tips to Manage Rate Parity: While rate parity ensures that you have complete control of setting the bar for your room rates and ensure equal prices across all distribution channels, it destroys your chances to compete freely in the market and also makes you lose a voluminous amount of potential revenue as massive commissions to the OTAs.
3 cities had less than 10% of hotels in parity out of 4 cities surveyed
2 cities had less than 10% of hotels in Parity out of 5 cities surveyed
All 3 cities had less than 10% of hotels in Parity out of 3 cities surveyed
Reputation Management touches the hotel property as a whole and needs to be the responsibility of every department. ORM should go hand in hand with Revenue Management. Your hotel reputation should also guide you to use reviews to influence your decision-making process and effect change where required.