Our Blogs
A Complete Guide to Hotel Revenue Management
November 22, 2023
Blog
The hospitality sector is seeing a sharp rise in competition as entrepreneurs strive to provide their clients with a distinctive experience. Not only do they want to provide the best services, but they also increase their revenue while doing so.
This is where effective hotel revenue management comes into the picture. By employing specific tactics and the right tools, you can exponentially increase your hotel's revenue.
If you are looking for a guide that briefs you abou...
Read More 9 likesPerformance Max Uplift Experiments: A New Era for Hotel Digital Marketing
November 22, 2023
Blog
Attention hoteliers, hotel marketeers, and revenue managers! There's something new in the world of Google Ads that you should be aware of: Performance Max Uplift Experiments. Introduced in October 2023, this feature is a game-changer for how you manage your online advertising. It allows you to measure the incremental benefits of using Performance Max alongside your existing search, video, discovery, and display campaigns.
But before we proceed, let us first understand what...
Read More 0 likesThe Ultimate Guide to Choosing the Right Hotel Booking Engine
November 22, 2023
Blog
As technology continues to reshape the way travelers plan and book their accommodations, hotels must stay ahead of the curve to meet the demands of modern guests. At the heart of this digital transformation is the hotel booking engine, a critical tool that can significantly impact a guest's booking experience and a hotel's bottom line. And so, we bring to you this guide to choosing the right hotel booking engine.
This ultimate guide aims to assist hoteliers in navigating t...
Read More 5 likesMaximize Your Hotel’s Exposure with Google AdSense’s New "Related Search" Feature in Auto Ads
October 20, 2023
Blog
Attention, hotel marketing professionals! Google AdSense has just rolled out a game-changing feature that could redefine the way you engage with potential guests: the "Related Search" within Auto Ads.
What's New
Google has introduced a new feature within AdSense Auto ads called "Related Search for Auto Ads." This feature allows publishers to display search terms related to the content on the pages their users are viewing.
When a user chooses one of these suggested se...
Read More 34 likesBeyond Reach & Frequency: Hotels' New Era with Facebook's 'Reservation' Buying Type
October 12, 2023
Blog
Hey there, hoteliers and hospitality heroes!
Gone are the days when Facebook's "Reach and Frequency" was the go-to for your ad campaigns. Say a big hello to "Reservation" - the new kid on the block, and oh boy, does it have perks for your hotel business!
Facebook Ad Buying Types
Facebook offers businesses ways to purchase ad space, known as "buying types." Diving deeper into the bustling world of Facebook ad strategies, it's crucial to understand the landscape before...
Read More 18 likesManaging Overbookings and Cancellations with Hotel Booking Engines
October 5, 2023
Blog
Managing hotel reservations efficiently is critical to ensure maximum occupancy and revenue. Yet, dealing with overbookings and cancellations remains a common challenge. This is where hotel booking engines come to the rescue. Read on to discover how hoteliers can harness the power of these engines to optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations.
Understanding the Challenge: Hotel Cancellations
Hotel cancellations are an i...
Read More 13 likesGlobal Distribution System (GDS) vs. Channel Manager: Which is Right for Your Hotel
October 1, 2023
Blog
As a hotel owner or manager, you're continually exploring ways to boost your property's visibility, manage bookings efficiently, and maximize revenue. In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager. They play distinct roles in the complex world of hotel distribution, and choosing the right one can significantly impact your business's success.
Let us try to understand the merits and applications of...
Read More 13 likesJingle All the Way: Europe Christmas Travel Trends
September 28, 2023
Blog, Trends and Insights
The holiday season is just around the corner, and travelers are gearing up for unforgettable experiences in Europe. As we approach December 2023, it's essential to peek into the crystal ball of travel trends for this Christmas season in Europe.
Europe: Where the Holiday Magic Begins
The Christmas Travel Fever
Hold onto your Santa hats because hotel bookings in Europe are lighting up like a Christmas tree. We're talking about a whopping 16% year-on-year increase com...
Read More 8 likesWhy Bing Hotel Ads Should Be in Your Marketing Mix
September 28, 2023
Blog
Are you a tech-savvy hotelier looking to boost your revenue without diving into the Google ad frenzy? Look no further! Microsoft's Bing Hotel Ads could be your secret weapon. Let us explore why you should consider this platform and how it can translate into a healthier bottom line for your hotel.
Why Bing Hotel Ads Matter
Direct Bookings is gaining popularity due to several advantages. These include potential cost savings, flexible cancellation options, enhanced customer ...
Read More 9 likes