Our Blogs

Sharing economy blurring the lines in hospitality
October 23, 2017
Blog
For the last few years, hospitality has been all abuzz about threats from the sharing economy. But recent headlines indicate that the long-term disruption from companies like Airbnb may be more about a blurring of lines in hospitality as hotel companies move to offer more vacation rentals and Airbnb moves into a hybrid version of the hotel space. Last week, Airbnb made it clear it thinks there is value in traditional lodging options with the announcement it was building...
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Tracking Mobile App Rates of Your Competition is a MUST for Your Price Strategy!
October 11, 2017
Blog
Choose a Rate Shopping Tool that can help you to benefit from this practice. At a time when mobile phones had already made deep inroads into the lives of the people, the advent of mobile internet started creating revolutionary ripples worldwide. The hospitality industry is also experiencing this change, gradually adjusting to it and now reaping benefits from it. As the traveller in large numbers took to these tiny devices for booking their travel, hotels worldwide respo...
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Will Artificial Intelligence Replace Human Intelligence in Revenue Management and Pricing Analysis?
September 29, 2017
Blog
Is it possible that Artificial Intelligence can replace human intelligence in revenue management and pricing analysis? More important to understand here is what it will replace, than a clear “Yes” or “No” to this question. We are sure you must have read about the increasing reach of AI at least a few times recently, in print or digital. Artificial Intelligence is taking over in every business. The time for machine learning has indeed arrived. In almost every industry, mach...
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Data and Analytics Can Help You Distribute Your Hotel Inventory Effectively & Run Hotel Profitably
September 25, 2017
Blog
The Internet has had an impact on almost every industry out there and how could hotel industry be an exception to this revolution. Traditional booking mechanisms like phones and agents have been replaced by OTAs, brand websites, and other channels. Some channels are more profitable or we can say less costly than others are. Hotels have to continuously make sure that they are using the most profitable channel to sell their inventory to maximize revenues. Yielding and Pricing s...
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It’s time to reexamine the data structure behind hotel distribution
September 25, 2017
Blog
For years, the hospitality industry has been struggling to upgrade its legacy systems both to meet the needs of the fast-growing field of new players and return the types of sophisticated queries consumers are increasingly demanding. And while those of us in the trenches of distribution continue to work diligently to meet the new challenges, I’m increasingly convinced the only real answer is to blow it all up. Yes, it sounds radical, but it needs to be seriously conside...
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7 Fundamental Hotel Marketing Strategies To Stand Out From Your Competition
September 21, 2017
Blog
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Let us find out why. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Leveraging these opportunities to ma...
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Design an Effective Hotel Guest Loyalty Program to Increase Hotel Bookings and Revenue
September 18, 2017
Blog
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past offering ample choices to the guests, or perhaps spoiling them. A traveller could now easily switch to any property where he wishes to stay in any desired location, basis his/her requirements. For the hotels, in such a scenario, having the same traveller become their loyal customer ...
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Yield Management in Hospitality - Important for Efficient Revenue Management Strategy
September 14, 2017
Blog
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Let us find out why. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Leveraging these opportunities to ma...
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What Makes Your Guests The Promoters of Your Brand?
September 7, 2017
Blog
Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is a powerful tool used by brands across industries to identify their happy clients (promoters) and the not-so-happy clients (detractors); those who would want their near and dear ones to visit your property based on their pleasant stay, and those who would not. Of course, the activity is beneficial for hotels as it...
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