Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

With 2.3 billion active users on social media, it is no surprise when 91 per cent of retail brands actively use two or more social media networks for their business, and the hospitality industry should be no different. Social Media has had its effect on almost every industry, including hospitality and travel. It has become a primary mode of propagation of any kind of promotional offers, news, advertisement, blogs or brand reviews for that matter. Thus, hospitality too cannot ...

The hospitality industry across the globe has witnessed strong growth levels in the last decade, mainly due to the explosion of the internet. This made it much easier for consumers to find and book hotels. With this change, also comes increased expectations for hotels to perform better than ever. The success depends on the profitability of rooms sold. Any room left unsold is a lost money-making opportunity. Setting the correct hotel distribution strategy can help to ensure th...

Facebook has more than 1.94 billion monthly active users as of Q1 2017 i.e. one fourth of world population browse Facebook at least once a month. Also, according to statista.com survey research, among the most common ways for clients to endorse local businesses is word of mouth followed by Facebook; with 47% of respondents had endorsed local businesses through Facebook. RateGain’s internal data shows growth in Facebook reviews and currently 10% of all hotel reviews are ...

Who are Millennial Travelers & What Do They Like? The hospitality industry worldwide has come a long way, witnessing stupendous growth year on year and with revenues pouring inconsistently. The face of the industry has undergone massive transformation recently, owing to rapid advancement in technology and subsequently consumer behavior. Quite interestingly, the Millennial generation (it refers to the generation of people born anywhere between the early 1980s and early 20...

Part 4 of 4 All that Big Data Matters - Hoteliers, learn how to leverage this data Hospitality industry captures numerous data from various sources. Guests start leaving a data stream from the instant they start their search till the time they check out. Technology experts, as well as hotels are beginning to get deeper with turning that data into actionable insights. However, for many hotels, this data is still largely underused. In our previous blogs of this series, we ...

Part 3 of 4 Hotels Choose your Competitive Set Wisely Selecting competitive set wisely is important for any hotelier. However, with the ease of search for the consumer, the obvious comp set is not always the case. In part 1 and part 2 of this series, we have read about How Modern Revenue Managers Bid Adieu to Traditional Revenue Managers with Evolving Role of Hotel Revenue Managers and Moving The Technology Way… Are You Ready Hoteliers. In this part, let us talk about th...

In our last few blogs, we shared insights on the content conundrum and the challenges of communicating hundreds of different and often confusing content entries about hotel rooms and amenities across the hospitality distribution chain. While those issues have been vexing the industry for years, they become exponentially more complex when it comes to translation. Translation is difficult to manage. It’s costly. It’s difficult to synchronize when you bring on new products...

Part 2 of 4 Moving The Technology Way… Are You Ready Hoteliers? Hotels nowadays are capitalizing on the use of hotel technology tools to deliver unique experiences to customers. In part 1 of this blog series, we discussed about How Modern Revenue Managers Bid Adieu to Traditional Revenue Managers with Evolving Role of Hotel Revenue Managers. Comparing the past and the present brings a little smirk to our faces when we think about how much information about guests and pro...