RateGain announces the implementation of parity watchtower, a new age parity platform with Getaroom.com
RateGain Technologies, the market leader in data and intelligence solutions for travel and hospitality, today announced the launch of Parity Watch Tower, the first Parity management solution for demand partners. Parity Watch Tower product will help Getaroom to effectively manage & maintain rate parity across all platforms, thereby ensuring no loss of business due to disparity issues. The first of its kind solution in the industry, Parity Watch Tower would real-time monitor and compare the rates and availability of the registered hotel across all competitor demand platforms, and would instantly alert Getaroom in case of any parity issue. With the seamless deployment of the solution, Getaroom would be able to evaluate their overall parity performance and take instant action on the instances with disparity from rate or availability. This would further help Getaroom market managers to drive more revenue and maintain their brand reputation in terms of best rate guarantee.
Parity Watch Tower will help Getaroom to efficiently monitor its Parity (rate & availability) at a global, regional and property level. Getaroom.com would also receive notifications and alerts for any key parity issues at the property and channel level and would be able to identify the root cause behind these issues.
Commenting on the development, Apurva Chamaria, CRO, RateGain Technologies, said, “Rate parity has always been and continues to be a foremost concern for the industry. While there are solutions including Parity Plus by RateGain designed for hotels chains to establish strong parity checks and controls, but no solution existed for demand partners like OTA’s , Whole-sellers etc. Our aim, therefore, was to come up with an intuitive technology platform that could effectively address the parity issues, as and when they arise, helping demand partners control their overall parity performance, and hence, effectively manage their revenue strategy. We are confident that with the launch of Parity Watch Tower (PWT), we would be able to empower the demand partners to address and deal with parity issues that exist worldwide.”
Adds Apurva, “We also take this opportunity to announce the expansion of our partnership with Getaroom.com, who have successfully implemented Parity Watch Tower. PWT will help Getaroom to keep track of rate competitiveness (rate & availability) at a global, regional and property level. PWT also prompts notification and alerts for any key parity issues at property and channel level and hence ensuring that at any point of time no business is lost for being out of parity.”
PWT is the Parity Policing solution for Travel Intermediaries. This product will give access to parity and rate competitiveness related KPIs, interactive charts on the dashboard. It will also help Travel Intermediaries to deep dive and find out reasons behind the disparity.
Getaroom.com offers travelers access to a wide selection of accommodations in most destinations worldwide via its state-of-the-art hotel and lodging website (www.getaroom.com). Travelers can compare and book many types of lodging including hotels, resorts, vacation rentals, and lodges. These range from national and regional chains to independent and boutique properties in the US and abroad. For more information, visit www.getaroom.com
RateGain is the #1 provider of SaaS products, which help travel, and hospitality companies make more revenue every day. RateGain offers products, which help with rate intelligence, cognitive revenue management, smart e-distribution, and brand engagement. RateGain is proud to support 500,000+ hotel properties globally impacting 13 Bn $ revenue by providing 240 billion rate and availability updates & powering over 30 Million bookings. RateGain is trusted by 25 out of the top 30 OTAs, tour operators and wholesalers, 23 of the top 30 hotel chains, 7 out of the top 10 car rental companies, top 5 cruise lines, and many leading airlines worldwide. In 2018, RateGain acquired DHISCO, which made it the only company in the world to offer end-to-end smart distribution.
For more information, visit www.rategain.com