OUR WORK SHOWCASE…RELY ON THE EXPERTS!
Increase direct bookings on www.ihg.com. Ensure that the entire portfolio of 4,700+ hotels offer the best available rate to its customers worldwide on the brand site. No franchised hotel, OTA or wholesaler should be undercutting the brand rate available on the brand website.
RateGain deployed its cutting edge rate parity monitoring & closed loop test reservations process allowing IHG to monitor each rate parity breach instance. Apart from the technological distribution issues, there were identified instances of property managers engaging in unauthorized rates distributed to OTAs.
‘Your Rate’ member program now offer the lowest available rate of the IHG hotels to its customers and since launch has resulted in a 2% shift in growth rate to direct business away from OTA’s.
Help FRHI’s digital marketing team to increase direct bookings and identify wholesalers engaging in the malpractice of leaking unauthorized rates and inventory
RateGain technology has helped pinpoint reasons of rate parity violations which in turn helped the FRHI team to create a leak proof system of rate and availability distribution
RateGain technology has helped pinpoint reasons of rate parity violations which in turn helped the FRHI team to create a leak proof system of rate and availability distribution, leading to increased direct bookings.
MANAGING RATE PARITY EFFECTIVELY CAN HELP YOU ACHIEVE
on Marketing Spend
Streamline Rate Parity Management
One great way to foster loyalty in customers is to inculcate Rate Parity into your pricing. Consistency of rates across channels conveys honesty and trust to your customers. Whether it is sustaining integrity through your rate parity, justifying price discounts, avoiding rate slashes or a combination of all, it is important for hoteliers to have a rational rate structure. Rate Parity Management is of utmost use, especially to big hotel chains as it empowers them to monitor their room inventory and pricing by probing supply, demand, and competitor pricing in real-time.