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Managing Seasonal Market Changes to Ensure your Hotel Stays on Top - Part 2
April 7, 2017
Blog
Blog Series - Part 2 of 4
In part 1 of this blog series “Managing Seasonal Market Changes to Ensure your Hotel Stays on Top”, we discussed Seasonal Distribution and gave some tips on diving into analytics and setting up successful strategies. In Part 2 of this series, we are going to discuss “How You Can Maximize Your Room Type Sales for Each Season”.
The first step in maximizing room type sales to deal with seasonality changes involves gathering data. We often analyze ov...
Read More 4 likesSolving the hospitality industry’s ‘content conundrum’
April 3, 2017
Blog
In the world of hospitality distribution, we often refer to the “content conundrum:” the challenge of taking images, property and room information and everything else consumers want to know about a hotel’s services, rules and amenities and displaying them quickly – and accurately – during the booking process.
But for all of the hotel and travel information now available at the click of a mouse or a tap of the finger, most people would be shocked at just how difficult a pro...
Read More 2 likesManaging Seasonal Market Changes to Ensure your Hotel Stays on Top - Part 1
April 3, 2017
Blog
Blog Series - Part 1 of 4
Seasonality changes can be tough to manage if you do not have a well thought out action plan. What we often see during the low season is hotels aggressively decreasing their rates, creating a price war. There is no doubt that price is the main factor in the customer decision during low season solely due to the fact that there is often so much available to choose from with decent prices.
However, Hotel Revenue Managers can put some actions in plac...
Read More 3 likesHoteliers, Beat the Competition and Be The Market Leaders By Adopting Automation
March 27, 2017
Blog
As revenue managers, we spend endless hours studying various data points in order to make the most precise decisions. Many of us still work from excel sheets and although we are able to achieve great results for our hotels, we wonder… if I was able to automate part of this processes, could I free up more time to focus on pushing my strategies to market and increase my revenue? In today´s highly competitive market, two very sure ways to become market leaders are:
Translat...
Read More 2 likesHow Can Hotels Use Google to Maximise their Online Presence?
March 17, 2017
Blog
Google Touches Entire Traveler Life Cycle:
Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced instant booking, they also expanded Hotel Ads program in Sep 2015, last year in September Google trips (a travel planning app) came in to action. Therefore, there has been a long history and intent of Google becoming the one stop shop for travellers at all stages of...
Read More 2 likesRevenue Management & Marketing Automation can Help Independent Hotels Stay Ahead
March 14, 2017
Blog
Years of meticulous planning on marketing, quality service, and an efficient revenue management strategy must have brought the likes of Hilton, Marriott, and Hyatt from independent hotel start-ups to world’s leading hotel chains. However, the popularity and influence of hotel chains make it harder for today’s independent hotels to compete. A phocuswright study revealed that until 2015, hotel chains have been growing thrice as fast as independents!
The obvious challenge is ...
Read More 4 likesBig Data Challenge
March 8, 2017
Blog
One of our biggest assets here at DHISCO is the data we collect and process for billions of hotel bookings around the world. But like so many other companies in the digital age, we find turning all that information into business intelligence to be one of our biggest undertakings.
We also know data mining is just the thing university students need to engage with in order to better understand today’s complex business environments. That’s why I am excited to announce that DHISC...
Read More 4 likesHoteliers, Design Your Revenue Management Strategy in Pre-Opening Stage
March 2, 2017
Blog
The rapid stride at which new hotels are coming up is making many experts in the industry think whether these hotels are amply prepared for the challenges that might surface in this process and most importantly if they are ready with their revenue management strategy before they actually get live into business.
The biggest threat comes from established hotels, in addition to the well-resourced global hotel chains and groups. Just creating a beautiful building, nicely decor...
Read More 4 likesHoteliers, Keep a Track of Events and Holidays To Increase your Revenue Many Folds
February 20, 2017
Blog
For hoteliers, pricing can be a dizzying task, especially how the cost of the same room at the same time can vary dramatically from one date to the next. Especially for the dates that have some important events scheduled. Events and holidays are a high business period for hotels.
However, there is definitely a technique to the seeming craziness.
Travel is one of the most sought after ways to spend a holiday. Events and holidays present an immense opportunity for hotelie...
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