Our Blogs

Pardon me, your politics are showing
December 12, 2020
Blog
EXCLUSIVE: New data suggests a widening red state/blue state travel divide America doesn't just vote along party lines. It travels on them, too. That's the conclusion of a controversial new study by RateGain, a software company that specializes in travel. It crunched hotel reservation data for Thanksgiving week and compared it to the same period a year ago. And what it found was surprising. The red state/blue state divide extends to travel — and it might do mor...
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New Deal Europe Weekly Update on Tourism to the Balkan Region, Week 24
December 12, 2020
Blog
RateGain software helps businesses to stay competitive and capture business in these challenging times (Photo of Thessaloniki market by H Kakarouhas). News from travel technology: RateGain This week we look at the role of travel technology and how it can help organisations to win business and stay competitive in the post covid environment. We talk with Barcelona based Fritz Müller, Vice President of Enterprise Clients at RateGain. Thanks to their extensive data co...
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See the Green Shoots of Recovery with Smart Distribution’s latest addition “Future Demand”
October 21, 2020
Blog
Skift Global Recovery Index, which provides granular insights on travel and hospitality industry recovery, shows that currently, we stand at 42% recovery compared to last year. The recovery index is growing week-on-week, but it is still a long journey ahead. The COVID-19 pandemic has left the Travel and Hospitality industry in a state of disturbance, confusion, and uncertainty. The challenges faced by hoteliers are multi-faceted. In simple words, it can be put as to...
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Seven Tactics to Keep your Hotel's Distribution Healthy and Highly Profitable
October 7, 2020
Blog
Efficient distribution is fundamental for the long-term health of your hotel chain. Getting each property’s inventory in front of the right guests at the right time at the right price means that you can convert more guests and enjoy profitable revenue management. Managing distribution efficiently requires a unique skill that combines a nuanced approach with a deft touch and a data-driven mind. It is a superpower really; the ability to tailor your distribution so ...
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Bespoke Strategies for Opening the Doors to the European Market
August 25, 2020
Blog
Mantras for Success The most preferred way to succeed is to choose a ZigZag path, and that means learning from various roles. One should get into a position, squeeze out the most from that, and then move to another one to learn something new. Doing this will eventually lead to the identification of the most appropriate role. Persistence is key to success. Showing tenacity and endurance helps us in the market place by preparing well for the future. Timing is everythin...
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A New Era of Exploration is Coming to Hoteliers. Stay Tuned!
August 20, 2020
Blog
In the past, exploring opportunities in new source markets and demand channels came with both risk and time-consuming implementations on the part of the hotelier. To start, the exploration in itself was challenging, blind, and often left to vague promises and hope. It was hard to know what channels were producing, what the real target audience was, and what their buying power was. In simple words, “is this audience a good fit for my hotel, and will the revenue gener...
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Perspectives with Saurabh Prakash: How Hotels Can Get Digital Right for Recovery
August 14, 2020
Blog
Go back to your last vacation! I, of course, don’t intend to make you feel bad, but think of why you planned it? Who told you about the attractions? Places to visit? There is a 50-50 chance that you either got inspired by Instagram or were influenced by a friend who went for that trip. However, with the situation changing so dynamically, it is difficult to plan based on the experiences shared by our loved ones. This, of course, is a cause of concern for Hotels as...
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Perspectives with Debojo: How Survival Became A Success Metric at SpiceJet
July 22, 2020
Blog
Week after week, I have these conversations with leaders to get a chance and understand how you turn a crisis into a success. For this week’s fireside chat, I was rather excited to host my guest owing to the immense scope of learnings that I would get to learn from talking to Debojo. An old friend, Debojo, has been busy for the last decade on some of the most ambitious marketing projects executed in India. He became an entrepreneur at 26, providing digital solutions...
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Strategies for Hoteliers to Get Back to Business for UK Market
July 20, 2020
Blog
The panel featured Sally Richards, Managing Director Raspberry Sky Services Limited, Shona Whitehead, Managing Partner Cogent Blue, Doug Greenwood, Director of Sales and Marketing, Cheval Collection, Alan O’Riordan, Co-Founder Apaleo, Claire Rowland, Director The Afro Marketer and was moderated by Maarten Edelman, AVP & Head of UK RateGain®. The agenda consisted of the current market situation in Europe and UK, changes in distribution landscape, revenue strat...
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