Our Blogs

How to Make Technology Partnerships Successful for Hotels
July 21, 2023
Blog
In today's fast-paced world, hoteliers face a myriad of challenges in managing their operations efficiently while ensuring exceptional guest experiences. However, there is a solution at hand – strategic technological partnerships. These collaborations offer innovative solutions that streamline processes, boost efficiency, and ultimately make life easier for hoteliers. But to truly understand the transformative power of technological collaborations in the hospital...
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AI and Machine Learning – Who Will Lead the Change and What Will it Look Like?
July 20, 2023
Blog
In this rapidly evolving technological era, AI and Machine Learning (ML) are reshaping industries and revolutionizing the way we live, work, and interact. The hotel and travel industry, in particular, is undergoing a profound transformation, driven by the potential of these cutting-edge technologies. These cutting-edge technologies are reshaping the way hotels and travel companies operate, enabling them to deliver personalized experiences, optimize revenue management, and str...
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Large Hotel Chains Can Move Fast Too: 10 Ideas To Implement Today
July 18, 2023
Blog
The travel industry is an ever-evolving sector, constantly shaped by technological advancements and changing consumer preferences. For big hotel chains, with their global presence and abundant resources, staying ahead in this dynamic landscape requires adaptation and embracing new strategies. So, how can big hotel chains optimize their businesses to ensure future success? Well, the solution lies in clear focus on key areas such as distribution strategies, sust...
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The Basics of Distribution for Hotel Chains
July 18, 2023
Blog
Welcome to the digital era, where big hotel chains face the exhilarating challenge of crafting a distribution strategy that caters to the needs of modern consumers. However, an effective distribution strategy can skyrocket profitability for big hotels. However, before we talk about the strategies for success, let us dive into the obstacles these chains encounter. The Digital Marketplace: Where the Battle Begins As the world becomes increasingly digital, b...
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Supercharging Hotel Bookings: The Game-Changing Benefits of Metasearch Marketing
July 18, 2023
Blog
In the ever-evolving world of travel marketing, metasearch has emerged as a game-changing tool for hotel chains. It provides travelers with a platform to compare hotel prices and options, making it an essential resource for those who have narrowed down their travel plans and are ready to book. Not only does metasearch drive additional qualified traffic, but it also boasts high conversion rates. What's more, it holds the promise of being a critical channel in the ...
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The Tech-Stack Needed by OTAs to Scale Your BI Capabilities
July 17, 2023
Blog
In the highly competitive world of Online Travel Agencies (OTAs), the ability to extract actionable insights from vast volumes of data is crucial for achieving sustained success. With the exponential growth of digital transactions, OTAs face the challenge of efficiently managing and leveraging data to drive business intelligence. However, to overcome these challenges, OTAs can implement effective strategies to improve business intelligence in high volumes, focusi...
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The Future of Rate Parity in the Hospitality Industry
July 17, 2023
Blog
In the dynamic hospitality landscape, maintaining rate parity remains a critical concern for the hoteliers. What is rate parity? Nothing but the practice of selling equal rates across all distribution channels, including direct booking websites, OTAs, and offline sales channels. Rate parity is key to ensuring fair competition as it guarantees that consumers receive consistent pricing, regardless of the channel through which they book. However, hoteliers must over...
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How Hotel Pricing is Going to Change in the Age of AI
July 12, 2023
Blog
Imagine a world where your hotel knows what a guest wants even before they do. A world where your pricing strategy is not just about numbers, but about understanding choices, dreams, and the urge to travel. A world where your revenue management and marketing teams work hand in hand to craft personalized offers that guests can't resist. Sounds utopian right? Well, with Artificial Intelligence (AI), this dream is becoming a reality. Over the last few months, we hav...
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Leveraging Instagram Threads for the Travel and Hospitality Industry
July 10, 2023
Blog
The social media landscape is continuously evolving, and the latest entrant, Instagram Threads, is making waves. With its rapid growth and unique features, it presents a new opportunity for industries to connect with their audience. One such industry that can significantly benefit from this platform is the hospitality and travel sector. What is Instagram Threads? Instagram Threads is a spin-off from Instagram, focusing on text-based conversations. It allows users to log in ...
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