Our Blogs

The Future of Hotel Revenue Management – BOTs or Humans?
April 18, 2017
Blog
The Hotel Revenue management role is continuously evolving, getting more comprehensive with time, as they now delve down into various key functions, wearing multiple hats at a time. However, as technology continues to make a deeper impact in our lives lending a complete makeover to the industry, the question arises whether revenue managers would continue to play the leading role that they do now? Alternatively, are they going are going to evolve into an even more important ro...
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Hoteliers, Learn How to Overcome the Challenges in Online Reputation Management
April 14, 2017
Blog
In the hospitality industry, the importance of superior guest service is unquestionable. It is self-explanatory why the industry is focusing a lot on measuring the consequence of their guest service in the form of guest reviews and feedback. Particularly when it has a direct impact on your hotel returns. Technology solution vendors are offering a plethora of tools and solutions to the hospitality industry for managing Guest Experience and their Online Reputation Management...
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Managing Seasonal Market Changes to Ensure your Hotel Stays on Top - Part 4
April 13, 2017
Blog
Part 4 of 4 We have already discussed Distribution by Season, Tracking Demand per Room Type and Pricing of the Room Type Supplements and the Power of Value Adds to Increase Bookings. In the last part of this blog series, we will discuss Targeted Email Marketing to Drive More Business During Lower Seasons. A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id of each guest that had sta...
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Managing Seasonal Market Changes to Ensure your Hotel Stays on Top - Part 3
April 11, 2017
Blog
Part 3 of 4 In Part 1 & Part 2 of the blog series, we discussed Distribution by Season and Tracking Demand per Room Type and Pricing the Room type Supplements Based on the Demand. In this week's blog series, we will have a look at the Power of Value Adds to Increase Bookings. Hoteliers, when considering using value adds to attract guests you need to revert back to the data that you have compiled in Part 1 of the series to determine the appropriate strategy for each se...
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Managing Seasonal Market Changes to Ensure your Hotel Stays on Top - Part 2
April 7, 2017
Blog
Blog Series - Part 2 of 4 In part 1 of this blog series “Managing Seasonal Market Changes to Ensure your Hotel Stays on Top”, we discussed Seasonal Distribution and gave some tips on diving into analytics and setting up successful strategies. In Part 2 of this series, we are going to discuss “How You Can Maximize Your Room Type Sales for Each Season”. The first step in maximizing room type sales to deal with seasonality changes involves gathering data. We often analyze ov...
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Solving the hospitality industry’s ‘content conundrum’
April 3, 2017
Blog
In the world of hospitality distribution, we often refer to the “content conundrum:” the challenge of taking images, property and room information and everything else consumers want to know about a hotel’s services, rules and amenities and displaying them quickly – and accurately – during the booking process. But for all of the hotel and travel information now available at the click of a mouse or a tap of the finger, most people would be shocked at just how difficult a pro...
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Managing Seasonal Market Changes to Ensure your Hotel Stays on Top - Part 1
April 3, 2017
Blog
Blog Series - Part 1 of 4 Seasonality changes can be tough to manage if you do not have a well thought out action plan. What we often see during the low season is hotels aggressively decreasing their rates, creating a price war. There is no doubt that price is the main factor in the customer decision during low season solely due to the fact that there is often so much available to choose from with decent prices. However, Hotel Revenue Managers can put some actions in plac...
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Hoteliers, Beat the Competition and Be The Market Leaders By Adopting Automation
March 27, 2017
Blog
As revenue managers, we spend endless hours studying various data points in order to make the most precise decisions. Many of us still work from excel sheets and although we are able to achieve great results for our hotels, we wonder… if I was able to automate part of this processes, could I free up more time to focus on pushing my strategies to market and increase my revenue? In today´s highly competitive market, two very sure ways to become market leaders are: Translat...
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How Can Hotels Use Google to Maximise their Online Presence?
March 17, 2017
Blog
Google Touches Entire Traveler Life Cycle: Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced instant booking, they also expanded Hotel Ads program in Sep 2015, last year in September Google trips (a travel planning app) came in to action. Therefore, there has been a long history and intent of Google becoming the one stop shop for travellers at all stages of...
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