Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

2023 was a wild ride, right? Especially with AI shaking things up in the marketing world. Google has been at the forefront, making AI more user-friendly and impactful. Think Bard, Search Generative Experience, and Gemini – Google's really pushing the envelope here. Let's See it in Action Picture this: Your prospective audience stumbles upon a captivating temple on social media, sparking a desire to experience it firsthand. They capture a screenshot and summon Bard with the ...

Profit maximization is a significant priority for hotels and motels in the competitive landscape of the hospitality sector. According to Hotels.com data, 50% of mobile bookings for rooms are done at the last minute. This trend implies excellent potential for hotels to sell their rooms until the last minute. Also, by closely monitoring your competitors' rates, you'll be able to make the best pricing decisions to guarantee those last rooms are sold without loss. The best ...

The digital marketing landscape is evolving rapidly with Google's Performance Max (PMax) and the upcoming Search Generative Experience (SGE). These AI-driven tools are set to revolutionize how hotel marketers approach digital advertising. Understanding the New Developments Performance Max (PMax) PMax is a new campaign type that allows advertisers to run ads across all of Google’s networks, including search, YouTube, and Maps, within a single campaign. It utilizes assets an...

According to the HotelTech Report, 86% of hoteliers consider revenue management systems, property management systems, and channel managers critical to their everyday operations. Furthermore, the hotel channel management market was valued at $687 million in 2022 and is expected to reach a market worth of $1,618.23 million by 2033, rising at an 8.1% CAGR from 2023 to 2033. This is primarily driven by the increase in revenue and streamlined operations that channel managers br...

Google Ads is introducing a comprehensive guide to assist advertisers with business operation verification. This development is particularly relevant for hotel marketers, as it aims to streamline the verification process and enhance transparency in advertising. Google's Step-by-Step Guide The new guide will provide detailed instructions on completing business operation verification, including reasons for potential failures and example scenarios. Accessible later this month,...

Whether it's a hotel or another business, ensuring that "the price is right" might be difficult. Unfortunately, lousy pricing tactics are responsible for 30% of business failures. That is only one of the reasons why developing effective hotel pricing strategies are critical. Therefore, a hotel pricing plan is essential to hotel revenue management. It is the price you charge for each hotel room to book as many rooms as possible and maximize revenue. It's the sweet spot betw...

Have you ever thought about what your hotel’s first impression is? It is a hassle-free online hotel booking. But for that, you can depend on more than online travel agents (OTA). A booking engine can help hotels balance their distribution strategy and reduce reliance on online travel agents. Moreover, these agents often charge high commission fees. The hotel search engines simplify the process from inquiry to confirmation for hostellers, which helps visitors book the...

Enhanced Audience Creation & New Reports for Linked 360 Campaigns Google Analytics 4 (GA4) has introduced significant updates that are reshaping how hotel marketers can track, analyze, and optimize their online campaigns. These updates include enhanced audience creation for Google Ads and new reports for linked 360 campaigns. Enhanced Audience Creation for Google Ads Direct Integration with Google Ads GA4 now allows the creation and application of audiences, inc...

Google has announced a significant update for publishers using AdSense: the introduction of programmatic bidding for inventory eligible for Limited ads, set to launch in Q1 2024. This development opens new avenues for ad serving and revenue generation. Understanding Limited Ads Limited ads allow publishers to serve ads in a restricted manner, turning off the collection, sharing, and use of personal data for ad personalization. This means certain ad features are unavailable ...