Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Look at almost any consumer business, and you'll see how digital technology developments are fundamentally changing how consumers interact with brands before, during, and after a purchase. Consumers increasingly expect to browse, investigate, elicit comments, evaluate, and click the "book" button at their speed, time, location, and platform. So, how can you keep up with the changing consumer behavior? The good news for hotel marketing managers is that digital marketing all...

One of the most important business decisions you can ever make is picking the best channel manager software for your hotel. It might seem like a significant investment, but getting a hotel channel management system can yield higher ROI. Speaking in numbers, more than 81% of tourists desire a first-rate premium digital customer experience. Therefore, hoteliers must employ the finest channel managers for their businesses to cater to their requirements. However, with so ma...

The consideration stage of a marketing funnel is when a customer is actively looking for solutions to their problem and is considering a brand's offer as a viable solution. The goal of hotel advertising strategies in this stage is to increase the likelihood that consumers will consider your hotel when deciding on the stay locations in a particular destination. During the consideration stage of your marketing funnel, your hotel's goal should be to present the prospect with hel...

As per the report, the global revenue of the hotel industry will increase by $62.4 billion between 2024 and 2028. It sounds incredible how the hotel industry is booming, and this is only possible because of a great hotel channel management system, which helps to streamline hotel industry processes. Being a hotel owner, you have many options for distribution and expanding your business on various online travel agency booking (OTA) sites or direct bookings using your phone o...

The hospitality industry is undergoing a digital revolution. Travelers today rely heavily on online channels to research, compare, and ultimately book their stays. Traditional marketing methods still hold value, but for hotel properties seeking to thrive in the digital age, a robust digital marketing strategy is no longer optional - it's essential. The primary goal of digital marketing in the hospitality industry is to increase a property's salability to the appropriate ma...

In this competitive era of the hotel industry, small business owners are strategizing and planning to get more website visitors. Hotels ensure their website is listed at the top of Google search engines and internet websites. As an end user, they prefer to only look at top hotels with the best reviews. So how can hotels ensure that they come on top of the search engine result pages and enhance the booking rates? Channel management software is the answer. A channel manageme...

Feeling frustrated by the challenges of reaching your target audience and maximizing bookings in today's competitive hospitality market? Struggles like limited brand awareness, difficulty attracting specific guest demographics, or dependence on third-party booking platforms can significantly hinder your hotel's growth potential. Here's where digital advertising emerges as your knight in shining armor. By leveraging hotel online campaigns, you gain the power to cut through ...

In March 2024, Microsoft Advertising unveiled a series of updates poised to transform digital marketing landscapes, including the much-anticipated global rollout of Performance Max campaigns. For hoteliers, these enhancements offer a treasure trove of opportunities to amplify their online presence and connect with potential guests more effectively than ever before. From leveraging advanced AI capabilities to embracing the power of visual storytelling through image extensio...

Planning a vacation can be overwhelming, but Google Maps is rolling out new features to streamline the process, making it easier for travelers to find inspiration, share recommendations, and get a real sense of a place before they even pack their bags. Discover the Best with Updated Lists Google Maps is enhancing its platform to offer trusted recommendations through curated lists from top sites and the Google Maps community. Initially available in select cities across the U...