Our Blogs

Effective Ways to Increase Hotel Revenue and Profit
March 12, 2024
Blog
How to increase hotel revenue? How to improve hotel business? How to increase hotel sales? These are just a few of the questions that always roam around in a hotelier's head. With the rise of competition in the past decade, people now have more options to choose from when it comes to booking a hotel. In today's world, everything is just a click away. So, how can you make your hotel business stand out and attract more guests? This article will explore some common revenue m...
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Key Concepts Every Hotelier Should Know About Channel Management
March 11, 2024
Blog
Suppose you're a hotel owner who receives reservations from several online travel agencies (OTAs) and booking websites. In that case, you're having problems keeping track of your rooms' rates, availability, and inventory in real-time. Manually mishandling reservations from many channels leads to concerns such as overbooking, poor inventory management, and missed opportunities. Then, you need to use a hotel channel manager to handle your bookings. A channel manager is a ...
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Why Hoteliers Should Invest Time in Educating Themselves about Digital Marketing
March 10, 2024
Blog
With the advancement of technology, travelers are changing how they research, book, and experience accommodations. Hoteliers must adapt their marketing strategies to stay competitive. One crucial area that hoteliers need to understand is hotel digital marketing. Digital marketing in the hotel industry provides various tools and techniques, from search engine optimization (SEO) to social media advertising, to help hotels attract guests and increase bookings while improvi...
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The Role of Technology in Hotel Channel Management
March 9, 2024
Blog
Traditionally, both travelers and hoteliers depended heavily on Retail Travel Agents (RTA). However, the digital revolution has opened a plethora of online distribution channels for hotels to reach out and engage with potential guests to drive bookings and revenues. Hotel channel management is crucial for hotels seeking to increase visibility on various online travel portals and boost direct booking volumes.  Seamlessly integrating the distribution pipelines to provide a c...
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Complete Guide to Hotel Reservation System
March 9, 2024
Blog
With up to 80% of customers under the age of 30 selecting online booking, a well-informed hotelier should have a strong awareness of the hotel booking software environment. The word "hotel booking software" can apply to various software types, which may perplex hoteliers who are not very tech savy. A reservations system is a software platform that enables hoteliers to manage and accept online hotel room reservations. It is critical to note that the term 'system' is somewh...
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From Challenges to Opportunities: PPC for Hotels in 2024
March 8, 2024
Blog
The PPC marketing world is facing transformative challenges, reshaped by evolving privacy norms, technological advancements, and economic shifts. For hoteliers, staying ahead in this dynamic landscape is crucial. From navigating the post-cookie era to leveraging AI in ad creation, understanding these hurdles is key to optimizing digital strategies. This guide delves into the major PPC challenges for hotel marketers aiming for growth. 5 Biggest Challenges for PPC Marketers...
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Comprehensive Guide to Hotel Suites and Room Categories
March 7, 2024
Blog
The hotel industry is a vibrant and diverse world, and the sector continually evolves to meet the needs of travelers. A Global Hotel Industry Association Report in 2023 stated that the hotel industry has more than 17 distinctive room types and catering preferences. Furthermore, this increase in room diversity has provided an impressive increase of 7% in traveler satisfaction. Let's say you plan to go on a vacation with your partner and book a boutique room set as per your ...
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Raising Awareness: The Importance of Channel Management for Hotels
March 7, 2024
Blog
In today's competitive hospitality sector, mastering the art of distribution is critical for hoteliers looking to maximize revenue and improve operational efficiency. The hotel channel manager plays an important role in this arena. This software can help you boost your website's online presence. It contributes to the growth of new markets by providing many connectivity channels. Furthermore, it eliminates the manual process, lowers the possibility of duplicate bookings, an...
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Comprehensive Guide to Hotel Property Management Systems (PMS) and Their Functions
March 7, 2024
Blog
Hotel Property Management Systems (PMS) is a brilliant solution for streamlining hotel operations. PMS is responsible for managing reservations, check-ins, housekeeping logistics, and billing accuracy. It enhances guest experiences and ensures the operational excellence of your hotel. This article explains the multifaceted capabilities of PMS and its importance in contemporary hotel management. From boutique lodgings to expansive resorts, PMS is the linchpin that fuses tec...
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