Our Blogs

GA4's New User Data Export to BigQuery: Your Key to Hyper-Personalized Hotel Marketing
August 17, 2023
Blog
Hotel marketers, we have got some exciting news to share that could seriously up your marketing game. Google Analytics 4 (GA4) just unleashed a super cool feature – User Data export to BigQuery. Hold onto your hats, because this one's a game-changer! So, what's the big deal? Well, with this nifty new feature, you can export your audience and engagement data from GA4 to BigQuery. No more data staying stuck in one place – it's like giving your insights wings! Imagine this:...
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How AI and Machine Learning are Shaping Hotel Search Engines
August 16, 2023
Blog
In the rapidly evolving world of technology, artificial intelligence (AI) and machine learning are making significant strides in various industries, and the travel sector is no exception. One area where these technologies are making a substantial impact is in hotel search engines. Hotel search engines or metasearch engines have become an integral part of the travel planning process, offering users the ability to compare prices, check availability, and book accommodations w...
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Unpacking Global DE&I Pillars: A Strategy for Inclusivity
August 16, 2023
Blog
Diversity, Equity, and Inclusion (DE&I) have evolved from being buzzwords to becoming essential pillars for the success of any forward-thinking organization in today's interconnected and diverse world. As the global landscape continues to shift, businesses are recognizing that embracing DE&I isn't just a moral imperative, but also a strategic advantage. Understanding the Global Context The first step in crafting a comprehensive DE&I strategy is to reco...
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The Evolution of Hotel Search Engines: Past, Present, and Future
August 15, 2023
Blog
The journey of hotel search engines is a fascinating tale of technological evolution. From humble beginnings to the sophisticated platforms we see today, hotel search engines have transformed the way we plan our travels. Looking back at the Past: How it started? In the past, planning a trip involved contacting travel agents or directly reaching out to hotels for reservations. The advent of the internet brought about a significant shift in this process. Early hotel search en...
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Crucial Hotel Sales Strategies to Boost Occupancy and Revenue
August 14, 2023
Blog
As a hotelier, your goal may be to offer a superlative guest experience, yet you do not disregard the fact that you are essentially administering an enterprise. Ergo, the art of vending hotel accommodations is quintessential to your triumph as a hospitality manager or operator. The key to success lies in prioritizing guest experience while also focusing on maximizing room occupancy, regardless of the season. This means developing effective hotel sales strategies to ensure ...
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From Green Revolution to Space Exploration: 75 Innovations Propelling India Beyond 75
August 14, 2023
Blog
India, since gaining independence in 1947, has been a crucible of innovation, resilience, and progress. From pioneering agricultural revolutions to making significant strides in space exploration, the nation has consistently showcased its capability to adapt, evolve, and lead. As India gears up to mark its 77th Independence Day, it's not just about reminiscing the past; it's about acknowledging the present and preparing for a future. As we commemorate the growth and contri...
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Going Green: How Hotel Search Engines are Championing the Cause of Sustainable Travel
August 10, 2023
Blog
As the world becomes increasingly aware of the importance of sustainability, the travel industry is no exception. Hotel search engines, a key player in the travel planning process, are taking significant steps towards promoting sustainable travel. Sustainable travel, or eco-tourism, involves traveling in a way that minimizes the impact on the environment and promotes conservation. It also involves supporting local communities and respecting their cultures. Eco-Friendly Fi...
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Get Noticed: The Smart Hotelier's Guide to Google's Filtered Search Carousel
August 9, 2023
Blog
Hey there, hoteliers and hospitality enthusiasts! Big news is on the horizon that could greatly impact how potential guests find and book accommodations. Google is shaking things up in the travel industry once again with its brand-new Hotel Search Results Comparison Sites Carousel & Filter. What's all the buzz about, you ask? Well, buckle up, because we're diving right into it! Picture this: you're planning a vacation, and you start your hotel hunt by turning to you...
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Understanding the Mechanics of Hotel Search Engines
August 9, 2023
Blog
In the digital age, hotel search engines have become an indispensable tool for travelers worldwide. These platforms provide a convenient and efficient way to compare prices, check availability, and book accommodations in just a few clicks. Whether you're planning a business trip or a vacation, hotel search engines can help you find the best deals and make informed decisions. What are Hotel Search Engines? Hotel search engines are digital platforms designed to assist travele...
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