Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Today's digital consumer is always connected. According to a recent study, the average person spends 6 hours and 42 minutes online daily. It’s important to be visible online to achieve results, especially when potential buyers search for information on your products and services. One consistent thread in the consumer journey example above is search prominence. As a business owner, you must ensure that your website is a useful resource for all relevant searches. If you have...

Hotels that do not have a channel manager must manually update inventory and availability on each channel, which is a time-consuming and inefficient operation that frequently results in inconsistencies. A channel manager also provides hotels with more control over their channel mix. A channel manager is a basic but effective hotel technology that improves occupancy, saves time, enhances direct reservations, and maximizes online revenues. It enables a hotel to broaden its r...

According to data, the global retail value of the hotel business has surpassed $500 billion, with the US market accounting for $200 billion of that total. But how can you get the word out about your hotel in an industry that is becoming increasingly difficult daily? With online travel agencies (OTAs), SEO, CRM, and other factors to consider, hotel marketers might become overwhelmed. However, you understand that without a strong hotel marketing strategy, your hotel would st...

March isn't just about the lingering cold or eagerly awaiting the arrival of spring. It's also a time to celebrate Women's History Month, a time dedicated to honoring the contributions and achievements of women throughout history and in contemporary society. It's a period for reflection, celebration, and advocacy, focusing on the strides women have made and the ongoing journey toward gender equality. Significance of the Month You might wonder, why do we need a whole month d...

Google Hotel Ads has become an essential marketing and distribution tool in the hotel sector. Even for independent establishments, recent advancements have made it more enticing, especially with the launch of a cost-per-stay model. In this article, let's discuss how hotel Google ads work and how hoteliers get the most out of them. Let's first understand Google ads. The Impactful Role of Google Ads in Hotel Marketing 1. Overview of Google Ads campaigns, ad forma...

Google Ads Enhances Budget Efficiency with Automatic Pauses Hey hotel marketers! Starting March 11, Google Ads is implementing a new policy that's all about boosting your campaign's budget efficiency. Ad groups created at least 13 months ago with no impressions in the past year will automatically be paused. This rollout, expected to complete by April 30, aims to streamline your advertising efforts and ensure your budget is used effectively. Understanding the Automatic Pause...

In the ever-changing hospitality business landscape, effective hotel channel management has emerged as a game changer for hotels looking to maximize their web presence, increase bookings, and boost overall income. The correct channel manager not only simplifies room inventory distribution across various web platforms but also plays an important role in building a hotel's success narrative. In this blog, we will look at how channel management has transformed hotels, showcasing...

Nowadays, most people look for hotels and other amenities that they offer. With a smart hotel web marketing strategy, you can approach all of these potential guests and establish a devoted consumer base for your company. The guest's trip begins when they discover your hotel using metasearch engines, social media, or organic search engines including Google and Yahoo. Being present on these platforms is more vital than ever. Also, this is why hotel digital marketing plans sh...

Google’s recent announcement revealing the discontinuation of its CPA bidding (commission-based bidding) model for Hotel Ads has caused a stir in the hospitality industry. This is a wake-up alarm for all the revenue managers to buckle up and revisit our metasearch strategies. At first glance, this seemed like disappointing news and made us raise our eyebrows. After all, Metasearch has demonstrated its effectiveness in driving quality traffic and conversions. But hold your ...