Our Blogs
Maximize Your Hotel’s Exposure with Google AdSense’s New "Related Search" Feature in Auto Ads
October 20, 2023
Blog
Attention, hotel marketing professionals! Google AdSense has just rolled out a game-changing feature that could redefine the way you engage with potential guests: the "Related Search" within Auto Ads.
What's New
Google has introduced a new feature within AdSense Auto ads called "Related Search for Auto Ads." This feature allows publishers to display search terms related to the content on the pages their users are viewing.
When a user chooses one of these suggested search...
Read More 34 likesBeyond Reach & Frequency: Hotels' New Era with Facebook's 'Reservation' Buying Type
October 12, 2023
Blog
Hey there, hoteliers and hospitality heroes!
Gone are the days when Facebook's "Reach and Frequency" was the go-to for your ad campaigns. Say a big hello to "Reservation" - the new kid on the block, and oh boy, does it have perks for your hotel business!
Facebook Ad Buying Types
Facebook offers businesses ways to purchase ad space, known as "buying types." Diving deeper into the bustling world of Facebook ad strategies, it's crucial to understand the landscape before "Re...
Read More 18 likesManaging Overbookings and Cancellations with Hotel Booking Engines
October 5, 2023
Blog
Managing hotel reservations efficiently is critical to ensure maximum occupancy and revenue. Yet, dealing with overbookings and cancellations remains a common challenge. This is where hotel booking engines come to the rescue. Read on to discover how hoteliers can harness the power of these engines to optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations.
Understanding the Challenge: Hotel Cancellations
Hotel cancellations are an inevi...
Read More 13 likesGlobal Distribution System (GDS) vs. Channel Manager: Which is Right for Your Hotel
October 1, 2023
Blog
As a hotel owner or manager, you're continually exploring ways to boost your property's visibility, manage bookings efficiently, and maximize revenue. In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager. They play distinct roles in the complex world of hotel distribution, and choosing the right one can significantly impact your business's success.
Let us try to understand the merits and applications of...
Read More 13 likesJingle All the Way: Europe Christmas Travel Trends
September 28, 2023
Blog, Trends and Insights
The holiday season is just around the corner, and travelers are gearing up for unforgettable experiences in Europe. As we approach December 2023, it's essential to peek into the crystal ball of travel trends for this Christmas season in Europe.
Europe: Where the Holiday Magic Begins
The Christmas Travel Fever
Hold onto your Santa hats because hotel bookings in Europe are lighting up like a Christmas tree. We're talking about a whopping 16% year-on-year increase compared ...
Read More 8 likesWhy Bing Hotel Ads Should Be in Your Marketing Mix
September 28, 2023
Blog
Are you a tech-savvy hotelier looking to boost your revenue without diving into the Google ad frenzy? Look no further! Microsoft's Bing Hotel Ads could be your secret weapon. Let us explore why you should consider this platform and how it can translate into a healthier bottom line for your hotel.
Why Bing Hotel Ads Matter
Direct Bookings is gaining popularity due to several advantages. These include potential cost savings, flexible cancellation options, enhanced customer se...
Read More 9 likesUnraveling the Alchemy: Year-End Travel Trends in Singapore
September 26, 2023
Blog, Trends and Insights
Singapore, the bustling jewel of Asia, continues to captivate international travelers. Whether you're a hotelier or an online travel agency (OTA), staying in the loop about the latest year-end travel trends is crucial for catering to your guests' needs. Let's dive into the year-end travel trends in Singapore, analyzing the hotel bookings in the nation.
Note: The following summary of year-end travel trends in Singapore is based on analyzing the travel-intent data provided b...
Read More 9 likesYear-End U.S. Domestic Travel Insights: A Revenue Manager's Guide to Success
September 25, 2023
Blog, Trends and Insights
As the year winds down, it's time to take a closer look at the intriguing travel trends shaping the United States in the final quarter of 2023. From flights to hotels and traveler preferences, we're here to unravel the latest in U.S. domestic travel.
Note: The year-end U.S. domestic travel insights report is based on analyzing the travel-intent data provided by Adara — a RateGain Company, and captures:
Travel Dates: October 1 – December 31, 2023
Booking Dates: June...
Read More 7 likesUnlocking Top Travel Destinations in Egypt: A Hotelier's Playbook
September 25, 2023
Blog
Egypt, with its rich history and diverse landscapes, offers an array of travel experiences. From the awe-inspiring pyramids of Giza to the tranquil shores of the Red Sea, there's something for every traveler. For hoteliers and Online Travel Agencies (OTAs), understanding these top travel destinations is key to success.
Let us now uncover Egypt's top travel destinations and how hotels can cater to different types of travelers in these locations.
Exploring Top Travel Destin...
Read More 7 likes